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What is SEO – 7 factors to boost your SEO

What is SEO – 7 factors to boost your SEO

by bhargavi June 26, 2020
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SEO is a term used very often these days, especially in the world of marketing. In this article you will understand the meaning, benefits, factors affecting SEO and the different types of SEO.

After reading this article you will have a clearer understanding of the purpose of SEO and why it is so important. Even a little knowledge about SEO will definitely help you and is a way of improving your search engine rank.

There are hundreds of blogs put up every day, and SEO is a way to make sure your blog is seen and read by people. It is a way to increase traffic on your website.

What is SEO

SEO is the acronym for Search Engine Optimization. This is a process used to organically increase traffic on your website, without paying for search engine results.

It is a process to make changes to your website. To make it more attractive. It is done in the hope that your website will be the top result on the search engine result page. SEO seems to be a complex process but in reality is very easy and very efficient.

It is the goal of search engines to provide the best results. Results that are not only high in quality but also relativity to the search.


Image source – Giphy

To show the best results, the search engine you are using will scan through different websites to see what it’s about. This provides a more relevant result to the searcher.

The search engine will scan through all websites and then determine the ease of navigation, user-friendliness and readability of those websites. Sites which check all three are the top results for the search.

SEO is a process organizations go through wherein they want their website to be shown as the top result. They use relevant keywords and phrases to reach there.

There are various benefits of using SEO, they will be discussed in detail further in this article but some of the benefits are, improves visibility on search engines, helps you to reach more potential customers and increases organic traffic.
By adjusting your content for greater readability and visibility you use SEO.

The various benefits of SEO, types of SEO’s and how to use SEO are further mentioned in the article.

Benefits of SEO

SEO is crucial for every business and every article, if you want your article to be seen and read. It is important for greater searchability.

We are giving you some benefits of SEO, and these will surely help you understand SEO better-

Organic Search


Image source – Search Facts

Organic search is an important part of your businesses’ website performance. It funnels users and ultimately getting buyers.

Google dominates the search engine market. It accounts for 75% of the total search market. There are other search engines like Yahoo, Bing, Baidu, Yandex and many others, but Google dominates all. Therefore you need to follow Google’s guidelines.

Along with being the world’s most used search engine, it is the world’s largest email service provider too.
Being visible and at the top rank at Google is always going to work in your brand’s favour. High-quality optimization is necessary for that.

It Builds Credibility and Trust


Image source – Monitor backlinks

The final goal of a website is to be an amazing website with great user experience and effectiveness. The website should be easily discoverable in the search engine results.

It takes a lot of elements into establishing your authority at search engines like Google. Some of the elements are-

  • Positive user behaviour
  • Optimized on-page elements and content
  • Quality backlink
  • Machine learning signals

Image source – SlideShare

It takes time to build authority and credibility. It does not happen overnight. It takes a lot of hard work and patience to reach that level. It is also important that your product is of great quality and the customers trust your brand.

Good SEO = Better User Experience


Image source – Michigan Web Design

Everyone wants better organic traffic and maximum visibility. Not everyone understands that user experience is a vital key.

Google can interpret a favourable versus an unfavourable user experience, hence positive user experience is an important element to website success.

The customers know what they are looking for and if they cannot find it, it creates a problem and the performance of the website will take the hit.

If your SEO is up to the mark it instils positive user experience which works in the favour of the brand.

Local SEO means increased engagement, conversions and organic traffic


Image source – Spoton wifi

With the increased use of mobiles, local search has become an important element for medium and small size businesses’ success.

Local SEO helps you to optimise your digital properties for a particular area. This helps people to find you easily and puts them one step closer to you.

Local Optimisation focuses on specific towns, cities, regions and even States. This is a feasible way for your brand’s messaging on the local level. It creates a connection with the local people.

While optimising the brand’s website for local purposes you can include local citations as well as local listings relevant to the location and business sector a brand belongs to.

You should also have a strong emphasis on reviews on platforms such as Google as well as other review sites which pertain to your industry.

The buying cycle is impacted by SEO

Before buying a product the customers do thorough research. This is one of the largest advantages of the internet from the perspective of a buyer.

Using SEO to convey your product positively, messaging for good deals, great products and/or services and the importance and dependability of what you offer customers will be a boost for your business.

This will positively impact the buying cycle. Local SEO improves the visibility and improves reach.

SEO helps you know the environment of the web

The environment of the world wide web is always changing and it can be challenging to stay on top of the changes they take place. Keeping steady over SEO includes being in the loop for the major changes that take place.

Knowing the tactics used by local and comparable businesses and competitors will always be helpful for your brand. This is a part of knowing the environment of the web.

SEO is quite cheap

It does cost money but doesn’t all the best things?

SEO is quite cheap and the payoff will most likely be considered in terms of a brand benefit and bottom line.

SEO is not considered as a marketing cost but it truly is a business investment. Good SEO implementation will hold your fort for many years to come and it will only get better with more attention.

It is a long-term strategy

SEO might (hopefully does) have a noticeable impact within the first year of actions being taken. These actions will have impacts that will last for more than several years.

The market will evolve and it is best to follow the trends and changes closely. In any case, even a webpage that hasn’t had extreme SEO suggestions executed will improve from essential SEO works on being utilized on a legitimate site with not too bad client experience.

The more time, effort and budget that is allotted to it the better and longer side stand and is worthy of being a contender in the market.

It’s Quantifiable


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SEO does not offer an easier way to calculate like that of a paid search but you can measure almost anything with proper tracking and analytics.

There is one problem though, it is difficult to try to connect the dots on the back and since there is no way to understand the correlation between all the actions that take place.

Brands also want to understand where they were at the beginning, where they are at the present and where they are going in terms of performing on the digital platform.

They have this concern especially for SEO since they have a person or a company being paid to execute it.

Brings various new opportunities to light


Image source – FinancesOnline

Offering quality SEO to brands implies submersing an SEO group in everything that will be that brand. It’s the best way to genuinely advertise a brand with the energy and understanding that brand’s stakeholders have for it: turning into a stakeholder.

The better a brand is appreciated, the more open doors will appear to enable it to flourish.

Factors that affect SEO Ranking

SEO keeps updating and it is not easy for you to keep up with it all the time. But if you want your ranking to be high on Google you need to be updated at all times.

Well, optimized websites receive a great amount of organic traffic.

Some factors that will affect your SEO ranking-

A secure and easily accessible website

If your website is easily accessible and a secure website, you will get traffic. Customers will trust your website and spend time on it.

Google needs to be able to access your website to scan it and understand what your website is all about.

Your website needs to be a well-coded website builder, a robots.txt file so that Google can find you easily and a sitemap that lists all your pages.

If you are using WordPress, you can use Yoast SEO to set up a sitemap.

Speed of your page

Google wants its users to have the best experience and one facto for that is fast loading websites. People are impatient and if your website does not load quickly, people will lose their interest.

You can start using Google Search Console. This will show you the performance of your website, including the speed.

Mobile user-friendliness

In recent times, the use of mobile phones has increased. Everyone uses their smartphones for everything, to search for everything. If your website is mobile-friendliness, it will increase traffic. It will make it more comfortable to use for a lot of customers. And hence will increase your traffic.

Google has started drawing its results from mobile-friendly websites first rather than those which are geared to laptops and desktops.

Optimized content

Keep your content always optimized. SEO keeps updating and if you don’t keep up with it, your website will not be the top result for search engine results.

Google search algorithm depends on the keyword usage on your website. These are the keywords and phrases that the searchers use while finding information. These keywords also describe what your site is about.

This is why you should add more keywords on your site. For good SEO, your content needs to be fresh and new.

It is also important to include terms that are related to the terms people are searching for. These terms are called Latent Semantic Indexing (LSI) keywords.

NOTE: do not stuff your article or website with too many keywords, this will lead to a low-quality website and affect your ranking.

Domain age, URL and authority

If your site has been there for a while and you are constantly updating it, you are definitely at an advantage.
Google has penalized exact match domain names, so make sure your domain name is not already there.

Pick a domain name and URL that defines your business, that reflects what you intend to do.
With regards to search engine ranking factors, authority matters. As you’ll see, that is typically a blend of incredible content and off-page SEO signals like inbound links and social shares.

User Experience

The better the user experience of your website, the more the traffic. You should strive to make your website extremely user friendly. It will make using your website a better experience for the customers. This will attract more crowd and audience.

Some factors under user experience-

  • Have a site that resizes itself to fit the size of the device
  • Use large fonts, it is easy to read on a small screen
  • Include menus that are accessible so your site is easy to navigate
  • Ensure that content that is essential isn’t concealed by ads


Links are important for SEO rankings. There are 3 kinds of links:

  • Inbound links
  • Outbound links
  • Internal links

Inbound links

Google uses inbound links to determine the relevance of your content. The most ideal situation is when an authoritative site incorporates an important link to your content in a bit of their content.

It will be seen better than if an arbitrary individual with a low-quality site connects to it. Your goal is to get as many authoritative websites to link back at you. This also means you want fewer links from low-quality websites.

Outbound Links

You want to show your customers that you create quality content and for this, you need to link some authoritative websites in your article too.

This will also increase the credibility of your website. This does not mean adding tonnes of outbound links, you will lose credibility.

It means that as you’re doing research, you should only pull from dependable and credible sources with high domain authority. You should also actually do a good amount of research to provide better content for your website.

Internal Links

This is linking your content on your website. This will also increase the SEO on the second page. When you are writing new content, create a strong network of internal links. This can help you to boost your website.

NOTE: when you add a link to a particular text on your website, make sure the text and the link are for the same content. The text should describe where the link is headed towards.

Different Types of SEO

Before we get directly to the different types of SEO’s let’s talk a little bit about content. The more your content is relevant and of good quality, it will increase your SEO ranking.

As long as you have quality content on your page, people will be interested in your website and spend more time on your website.

A way to create content that increases your SEO ranking and appeals to your audience is to create different types of content and well-written articles on topics that are extremely relevant to your audience.

Types of content that will help you increase your SEO rankings-

  • Blogs and articles
  • Social Media Content
  • E-books and Whitepapers
  • Guides and Tutorials
  • Video and Audio Recordings
  • Infographics and/or other visual content

Now moving on to the types of SEO’s

On-Page SEO

These are the elements that appear on your website. You have complete control over these elements and features. You can keep improving these factors and keep your website up to date.

On-page SEO factors that will affect your ranking-

  • Title Tag
    This informs the search engine what your website is about. It should be optimally less than 70 characters. It should include the keyword that your content focuses on and mention your business.
  • Meta Description
    This informs the search engine a little more about your website. Your audience also takes a look at this description to understand your website better.
    This should also contain your keyword and also tell more about your website and what you want to convey.
  • Sub-Headings
    Having sub-headings increases readability, it helps your audience to understand better. And it also improves your SEO. You can use keywords in your heading too, it will improve your SEO.
  • Internal links
    Build a network on internal links and keep adding relevant links to your articles. This will help the viewer to know more about your article and business.
  • Image Name and alt tags
    Add a lot of images to your website, it will make your post more attractive. When you are adding an image add your keyword in the image name and alt text.
    This defines your SEO. This will help search engines to index your pictures better when you have a certain keyword or phrase.

You should make sure your article focuses on only one or two keywords. This helps to keep your content more relevant and specific. Using too many keywords will reduce optimization.

Use a website design that is easy to understand and comprehend. It should make it easy for various search engines to scan your website.

Off-Page SEO

Apart from on-page SEO elements that also exist off-page SEO factors that can impact your ranking. You don’t have direct control over the factors but there are always ways in which you can improve chances of having these factors work out in your favour.

Mentioned below are few of the off-page SEO factors-

  • Trust
    Trust is an extremely important factor insights ranking. This is a way for Google to determine if you have a legitimate site that can be trusted by the visitors. One of the best ways to increase trust is by building quality backlinks from sites that have authority.
  • Links
    Backlinks are a very popular method to build off-page SEO. You should make sure to not spam sides with your links as it is a way to get your sideband from the search engines.
  • Social
    Social signals such as shares and likes are also an important fact. You want to look for quality shares from influencers to help boost Your SEO. The more quality content you publish there is a high chance that people will share your content with others.

You don’t have direct control over these factors but creating quality content is the best way to increase off-page SEO
Make your content as catchy and interesting as you can. This will create a higher possibility that others will share your link.

Black Hat vs White Hat SEO

There are mainly two different approaches that organisations take for optimising their sites, these are, blackhat vs white hat SEO.

Some organisations are only interested in SEO to get a higher rank quickly and make some quick money in a short time duration. Black hat SEO in walls ways that focus on optimising your content only for the search engines.

This means that companies are not considering the audience that will navigate their site content. These organisations will do anything to improve their site ranking just to make a few quick bucks.

This approach to SEO produces pages that are not readable and look like spam. They rank higher faster than those that are optimised efficiently but these sites are often penalised or banned by various search engines quickly.

This approach does help the organisation to make quick money but it also rules the organisations chance of building a website that is sustainable.

On the other side, white hat SEO is an extremely effective way to optimise your website for search engines and building a very sustainable online business. This approach also takes into consideration the traffic that your article attracts. It makes the article readable for viewers and doesn’t look like spam.

The goal of this type of SEO is to create the best content which is easily readable and easy to navigate, also following the rules of Search Engine Optimisation.

You need to know that through Black hat SEO you might be able to get a higher rank quickly but the search engines will figure out what you are trying to do and penalize your site.

Depending on the severity of your offence your site may not be able to come back from the penalties. If you want to build a sustainable online business which will bring more organic traffic over a long duration, the best method is to follow SEO marketing practices and create effective content that you are visitors will value.


Now that you have learnt what SEO is what are the features of SEO and how it helps your business I hope you use these tips to create an optimised website.

All you have to do is create content that is valuable and relevant to your audience. One important point is that you will not be able to experience the benefits of SEO overnight; it might even take months to enjoy the results of your hard work and perseverance if you keep following SEO you will be successful.


How can I do SEO for my website?

To achieve this, remember to follow the five steps of good basic SEO: Find relevant keywords with good search traffic potential; Create and optimize pages for search engines and users alike; Make sure your website is accessible to both bots and humans; Build relevant links from other high-quality websites.

Can I do SEO on my own?

There are always new ways to optimize your site for search engines. As do your own SEO, look for ways to expand your knowledge on the topic. Subscribe to an SEO-specific blog or take a free course online. ... Follow SEO updates by subscribing to Moz's Whiteboard Friday or the Google Webmasters YouTube channel

What are SEO tools?

SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.

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