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Social Media Vocabulary You Need to Strengthen

Social Media Vocabulary You Need to Strengthen

by Meghashree Das October 26, 2020
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social media vocabulary

Social media is a huge world on its own. And through this the world, the globe has become accessible to everyone. We know what is happening in one part of the world with just a touch on our screens. As vivid and myriad the social media space is, its vocabulary shares the same characteristics too.

Social media vocabulary is also ever-increasing with new words popping now and then. You can ask different social media managers about their knowledge of keeping up with the lingo of social media. They have to remain updated about them so as not to make any mistakes while using them on posts.

Social media vocabulary can be exhaustive and overwhelming. Some words can make it to the trends while some are used generally and are known by the population. So take a deep breath and let us dive into the glossary of words to use in social media.

What is Social Media Vocabulary?

The term itself makes it clear as words being specifically used in social media platforms. These words are being used by the users and the brands alike and have specific meanings attached to them as well. These are generated in a specific context too. Social media vocabulary uses a lot of acronyms as well. So without further ado, let us see some of the popularly used terms on social media.

Popularly Used Social Media Vocabulary (Part 1)

Hashtag #

social media vocabulary

Image source – Brand24

Those who are social butterflies know the importance of hashtags. Hashtags are added before a word so that it becomes easier for the social media platform to categorize similar content into one place. This is one of the most heavily used social media vocabulary which finds its place mostly on Instagram and Twitter.


The app is a short word for application and is used popularly to define software made for mobile phones. examples include Whatsapp and Facebook and apps can be paid or unpaid as well.


Social media vocabulary

Image source – Jumpseller

Previously known as a weblog, this is another popularly used word in social media vocabulary. It is a space where you can find articles to read on a certain topic. Having a blog that is informational and helpful can mark you out in the industry.


In the social media universe, a campaign signifies a step taken by a company or a website to gain followers or subscribers. There is a profit motive behind campaigns as well. It can be for a cause or a joint collaboration.


In social media vocabulary usage, analytics refers to a bunch of data gathered from social media websites to check on progress behind social media campaigns or simply to check the status of revenue generation. Data is collected either through a tagging tag or a cookie. Data can include anything ranging from when users visit a site to what do they do when on the site.


social media vcabulary

Image source – Creative ground

It is a short term for an electronic book that can be read on mobile devices and tablets. Not only in social media vocabulary but in real-time usage, the ebook has replaced for the old fashioned books, and people can take or access ebooks with them wherever they go.


Another popularly used social media vocabulary happens to be the word ‘feed’. The feed is everywhere – on Facebook, Twitter, Instagram, Snapchat, etc. Feeds bring you all of your favorite content in one place for you to check on them and remain updated with those pages you have subscribed to.


Most popularly featured on Instagram and Facebook, filters are one way of editing photos. It acts as an overlayer on images to beautify them or send out a social message.


Image source – Appinstitute

These are people who can affect buyer decisions simply because they have created an authority figure for themselves in social media platforms, owing to their knowledge, position and relationship with their audience.


social media vocabulary

Image source – Lucidpress

After the hashtag, if there is another word that has been heavily used, it happens to meme. A meme is an image usually involving famous people or characters with words inscribed on it relating to a specific context. These are generally funny and stupid and have the intention of making someone laugh.


When you see something popping up everywhere, that content is trending. This word is used to hype up the stuff. In social media vocabulary, this word is popularly used on Twitter when news, topic, or even a person becomes trending on the platform.


Trolls are quite the opposite of memes as they make people angry or emotional on social media by constantly harassing them by commenting on them.


Image source – Vuelio

Vlog is the short term for a video blog and has become trending in recent times. YouTubers and Instagrammers popularly vlog to show themselves doing a challenge or posting up original content for their channels.


Not the flu, but in the social media vocabulary, viral means that particular stuff is regularly doing rounds within the social media space or being heavily shared and liked by people. They can range from a simple act of kindness to cat and dog videos. Basically, anything that makes people smile or stirs up emotions in people.

Popularly Used Social Media Vocabulary (Part 2)


These are message robots that make the excellent use of Artificial Intelligence and respond to messages sent on social media, websites, and more. Websites and pages can install chatbots to provide customer care support or can use it to gather data.


In social media vocabulary and the universe, content refers to a video, text, social posts, graphics, images, ebooks, etc., that are used to tell a brand’s story. These are crafted and customized to go with the brand’s image and try to engage with viewers and potential customers. They can entertaining or informative or both.

Direct Message (DM)

Image source – Adweek

DM is a feature found on Instagram and Twitter where people can privately converse and share posts and stuff. DMs come in handy when a brand wants to connect with others about opportunities, to clarify something, address grievances, etc.


The word emoji is used frequently in social media vocabulary and signifies emotions and is showcased using emoticons. Emojis seems to have taken the whole social media by storm as what can’t be conveyed using words can be done so by using emojis.


Social media is filled with engagement from everywhere. it signifies involvement in a conversation or interaction around a given issue or topic. it usually happens via comments, DMs, Q&As on Facebook, emails, live events, and wherever a brand and a person meet.


social media vocabulary

Image source – Geotag

Users geotag themselves or a photo to post on social media to share their location or the location of an image.


Not a bike or a cycle handle, but in social media vocabulary, it refers to your username on a particular social platform. Example: @viralhog or @ladbible.

Organic Reach

When your posts or photos are naturally seen by people or target audience without you having to pay anything extra to increase the views, it can be termed as organic reach.


When you combine internet and citizens, you get netizens. It denotes people present on social media in specific and the world wide web in general. The term has gained popularity in the recent times.

Social Media Marketing

social media vocabulary

Image source – Magnetoitsolutions

It is a marketing strategy made specifically for using social media channels in an optimized manner to grow and expand your business. In social media vocabulary, the term is used extensively by social media managers and their teams to craft strategies aligning with their clients’ brand goals.


These are examples of ephemeral content on social media platforms that disappear after a set period of time. They are usually set for up to 24 hours and can be commonly seen on Instagram, Facebook, Twitter.

User-Generated Content (UGC)

social media vocabulary

Image source – New breed marketing

Content created by users to show their love, support, and a whole wide other range of emotions on social media. They create content to put up on their account feed for people and even brands to access them.

Vanity Metrics

Genuine metrics can provide authentic information about your brand. Vanity metrics, on the other hand, provide mostly big numbers or false brand health report and mostly harms your image.

Popular Social Media Acronyms

Social media vocabulary also contains a whole range of acronyms as well. since this list can also be exhaustive, here is a list of the popularly used ones:


Image source – Merriam-Webster

In Case You Missed It is meant for those posts which are viral and have the capacity to go viral again. It comes handy when you as a user missed something viral but can catch up with it on posts tagged with ICYMI.


It means Fear Of Missing Out and is used extensively when someone thinks they are missing out, or not seeing, a viral post that is happening somewhere else on the internet or indeed something in the real world like a party or concert.


Image source – Facebook

Flashback Friday and Throwback Thursday feature mostly on Instagram and Twitter, where photos are the main attraction of the platform.


Call To Action asks a visitor or a customer to do something on a page or a website. To be more specific, it aims at a particular action on the customer’s part related to building the company’s social presence or to get involved in a marketing push.


social media vocabulary

Image source – Jitzgeraldgroup

Return On Investment is a kind of analytics that aims to measure the money you make in relation to the money you spent on certain marketing and promotional strategies.


This acronym signifies ‘software as a service’ which means the availability of a software on a subscription pattern. In social media vocabulary, this term is used to signify a product of a company on sale.


Image source – Redbubble

It decodes to Ask Me Anything and can be an interactive engagement where questions are answered in real-time. It has gained recent popularity in the social media vocabulary world and is a common feature on Instagram, Facebook, Twitter, etc.


It was once a trending acronym in social media vocabulary and platform and it means Before Anyone Else. Users can use this to signify their other half or even a close friend.


The ‘too long; didn’t read’ acronym is used by people when a post is too long and they don’t want to read it but has something to say anyway.

Image source – csmonitor


Presented above is a non-exhaustive list of the popular social media vocabulary in usage. You can take references from the list and use it accordingly in your social media posts. To keep up with the ongoing trends to need to constantly check on the highlighted social media vocabulary.

You need to do your research and understand the usage of those terms and in what context. You don’t want to come out as a fool or as someone who doesn’t know what he is doing. So go on and use them for post betterment.


What are some social media terms?

Below are a list of 8 terms and their definitions to help you become more familiar with the lingo: 1) Engagement. 'Engagement' refers to any action taken by a social media user on your page. 2) Ephemeral content. 3) Filter. 4) Handle 5) Hashtag 6) Lens 7) Impression 8) Share

What is social media in simple words?

Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content.

What is media vocabulary?

Essentially, there are two main types of media-related vocabulary: vocabulary related to the printed word and vocabulary related to the spoken word, as used in broadcasts on radio, TV, or through the internet.

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Meghashree Das

Digital Marketer, Writing about marketing is a passion of mine that I have been pursuing from a young age. I love to express my thoughts on paper, as well as a digital medium.

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