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Social media usage statistics you need to know right now

Social media usage statistics you need to know right now

by Meghashree Das May 23, 2020
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Social media usage statistics

Social media has become a very important part of our lives. Today whether it be a teenager, adult or even someone in their 50s is also present on social media sites. Our presence on social media has become of such importance that if someone does not indulge in social media it’s as if their existence is not accounted for. There is a lot of peer pressure to be on social media and a lot of focus is given on maintaining one’s profile and posts.

Social media usage statistics you need to understand

Social media is a site or app made for people to connect and keep in touch with others from all over the world. Social media tactics helps in understanding the various use of media management. It helps in the better formation of work, helps to formulate the key ideas and skills towards the better way. Statistics are a numerical report and with time, it helps with the normal report of work and handling capacities.

Today our lives have become so busy and fast-paced that keeping in touch with our friends or loved ones has become difficult and traditional use of letters has become obsolete.  With no time in hand to spend hours talking on the phone or for face to face meetups the introduction of social media has made it easier for people to be at work and simultaneously keep a track and hold on their social lives as well.

Importance of Social media usage statistics

  • Keeping in touch- social media has helped its users keep In touch with their friend and families may they be in the same city, country or abroad, social media is a great tool to keep updated on your loved ones.
  • Networking- means making long term mutually beneficial relationships with people. Social media has made networking easy to get in touch for businesses, to contact writers, musicians, directors, etc.
  • Update- Social sites help us keep tabs and update others of what’s going on in our lives.
  • Entertainment- Social media is often also used for entertainment purposes where there are posts and videos with humorous, knowledgeable and motivational content.
  • Business-it is also used in expanding one’s business to make users aware of their company’s presence in the market wanting to reach a large group of audiences and focusing on attracting as many customers as possible.
  • Awareness- as social media is used by such a huge number of people it’s the best form of media to make people aware of important issues and agendas.

Popular platforms of Social media usage statistics

We need to know about Facebook

2.5 billion users use Facebook monthly, it has become the leading social media site with the most active members and with the most engaging content.

People spend 11 minutes and 26 seconds on Facebook every time they check their phones. This screen timing is the highest single time usage when compared to other social sites.

Facebook is the top Google query among all social media.

6 new profiles are being made on Facebook every second which means it adds 500,000 new users each day.

  • 74% of users check-in or are active users on Facebook every single day.
  • 35% on average is spent on Facebook by each user each day.
  • There are around 270 million fake profiles on Facebook.
  • 32% of Facebook users are between the ages of 25 -34 years of age
  • 58% of the users said they were keener and convinced to buy a product once they witnessed social media advertising on Facebook.
  • 64% of the users would rather use Facebooks messenger than make a call or write an email while conducting business online.

Let’s keep a thought about Twitter on Social media usage statistics

Twitter usage statistics

There are around1.3 billion accounts. Monthly active users are 330 million and 500 million tweets are sent each day

The most influential person on twitter is Taylor swift and Donald trump’s current president of America.

  • 15 minutes is the average twitter screen time for a user.
  • 29% of users are between the ages of 25-34 years of age
  • Twitter is the 6th most visited social site
  • Users spend at least an average of 10 minutes and 22 seconds on twitter each time they check their phone. Which is a higher screen time than most social media?

Giving a thought about Instagram right now for Social media usage statistics

Instagram usage statistics

1 billion monthly active users.

Instagram users spend at least an average of 6 minutes and 35 seconds on Instagram every time they check their phones. 50.9% of users on Instagram are women while 49.1% being the male population

35% of Instagram users are between the ages of 25 to 35 years of age. Instagram, when compared to other social media, is the 7th most visited site

Let us not leave LinkedIn

LinkedIn usage statistics

12% of the total population is present on LinkedIn.

  • 650 million members
  • 61% of the users are between the ages of 25-34 years of age

106 million regular users.

3 million companies have their accounts with LinkedIn

Going out for Pinterest on Social media usage statistics

Pinterest statistics

335 million users while 200 million are active users monthly

675 of the users are below 40 years of age. The number of Pinterest users has increased in the last 3 years.

To pin the best suited time would be between 8 pm-11 pm on Saturdays. Since 2014 the increase in the male audience on Pinterest has kept on increasing.

Snap chat-210 daily users

snapchat statistics

60% of snap users are under the age of 25.

An average social media uses snap for 25 minutes daily. 47% of teenagers think snap chat is way better than Facebook as social media. 90$ million was used for snaps advertisements on snap chat.

Social media usage statistics daily management

1 – How many users use social media?

All around the world, a total of 3.5 billion people use social media which means 45% of the total population on earth uses social media.

The number of users of social media has gone up due to various net pack offers, availability of mobile phones at a lower cost which has made it possible for more and more people to afford and make use of phones.

2 – Leading social media

leading social media platforms

Since its launch in 2012 Facebook has been continuously growing, expanding and gaining popularity by the users. It has nearly 2.32 billion users and is the most famous and used social media today according to social media usage statistics.

3 – Daily usage for Social media usage statistics

The screen time for phones has increased drastically since the introduction of social media, the screen time differs by:

Generation – 90.4% of Millennials are active users while77.5% are generation x and 48.2% are baby boomers. Millennials being the generation during which the social media sites were being introduced and developed have stuck around and have increased in number where on the other hand the baby boomers have been also increasingly using social media catching up with new social changes.

Gender- 73% of men and 80% of women use social media. Even though the percentage gap is not really significant but women tend to use social media way more often than men according to social media usage statistics.

Total time spent on social media management

An average mobile user spends 3 hours per day on social media and the number of hours spent on social media is increasing day by day according to social media usage statistics.

Social media management is a time consuming and cost-effective task especially when you have more profiles on different social platforms. That’s where Ubercircle comes into play. You can use the ubercircle to post, schedule, analyze and engage with your social media audience.

What are the customers saying?

Social media is a great mode of medium for advertising products and reaching a larger market of buyers and business companies have understood this clean and clear. With good marketing and advertising team, people have been able to successfully conduct business through social media according to social media usage statistics.

4 – Popularity by country

Europe 79% has the highest social media use which is followed by 66 and 62% usage in western and Eastern Europe. India has the biggest increase in terms of social media users since 2019 according to social media usage statistics

5 – Marketing through social media

73% of marketers have said that social media marketing has helped their business grow more with increased company recognition in the market. Around 20% of the budget is spent on advertising on Facebook by 38% companies according to social media usage statistics

Influencers and brand trust

Recently there had been a rise of some people who claim themselves to be social media influencers.

Social media influencers are individuals with a large number of audiences as their following and are able to persuade and manipulate their audiences Likes and dislikes. Marketers have started associating themselves with famous influencers to persuade their audience to attract them to their company’s products.

Advertising through social media usage statistics

52% of brand discovery takes place through social media advertising according to social media usage statistics. 27% of social media say that they keep finding new innovative products online which they might not have easily found otherwise. The average Facebook user has clicked on 12 adds in the last month according to social media usage statistics

Around 91% of the social media sites being used via mobiles due to social sites now being available as apps in the play store in all Android and iPhones.

500 million users use Facebook and an estimate of 8 billion videos are viewed each day. 51% of the users follow daily vlogs. Snapchat users view 8 billion videos a day. A user spends around 1 hour 16 minutes on watching videos on social media according to social media usage statistics

6 – Social media platform-wise statistics

Social Media Statistics

Image source – Sprout Social

Facebook

Total daily usage – 74%

Used several times a day – 51% U.S. adults

Used once a day – 23% U.S. adults

Less than once a day – 26% U.S. adults

Instagram

Total daily usage – 63%

Used several times a day – 42% U.S. adults

Used once a day – 21% U.S. adults

Less than once a day – 37% U.S. adults

Snapchat

Total daily usage – 61%

Used several times a day – 46% U.S. adults

Used once a day – 15% U.S. adults

Less than once a day – 39% U.S. adults

YouTube

Total daily usage – 51%

Used several times a day – 32% U.S. adults

Used once a day – 19% U.S. adults

Less than once a day – 49% U.S. adults

Twitter

Total daily usage – 42%

Used several times a day – 25% U.S. adults

Used once a day – 17% U.S. adults

Less than once a day – 58% U.S. adults

The content stat we need to know about Social media usage statistics

Around 70 million blogs are posted on WordPress monthly.

  • 89% of marketers use content marketing strategies according to social media usage statistics
  • 92% of searches made on google according to social media usage statistics
  • 1 billion hours of video viewed per day.
  • The age demographic watching videos is 18-24 about 90% of the time.

7 – Positive impacts of Social media usage statistics

  • Teaches positives digital footprint
  • Opportunity for open communication
  • Helps students learn necessary job skills
  • Increased communication

8 – Addiction to Social media usage statistics

210 million people suffer from social media addiction according to the researchers of social media usage statistics.

Social media addiction is a behavioral addiction where the user shows signs of withdrawal and compulsive behavior when away or not able to use social media. This addiction may sometimes lead to depression.

Teens spending more than 5 hours on social sites are more prone to show depressive symptoms.

71% of the population sleeps with their phone next to them. This may cause damage to your heart and cause discomfort in the sleep.

50% of people use social media while driving which leads to 1000 accidents monthly according to social media usage statistics.

The negative impact of social media

There are always two faces of a coin so does the usage of social media. Due to too much engagement in social media people have forgotten how to live their real lives and judge people on the basis of their social media account profiles and their behavior on the sites rather than what they are in real life.

Even though social media has made it easier for any two or more people to strike upon a conversation but this has affected their communication skills. The new growing generation has found a new way out of social settings – texting while forgetting their real-life skill- communication.

Yes, social media does help its users to connect, enjoy, for business, keeping in touch but in all this, they have started become so mechanical that texting abbreviations have made their way into the face to face conversations like- wassup, wbu? Nm, Lol which is honestly very sad to see. No matter how popular we grow on these social sites what actually matters is the real you and the connection to reality.

Tips on how to balance social media and reality

Limit your screen time

Keep a track of Numbers of hours you spend on social media it should not be more than 3 hours according to social media usage statistics team.

Read more

Try and build up reading habits for entertainment rather than taking social Medias help

Indulge in social interaction and parties more than the phone

Participate in social gatherings and meetings to meet friends and family rather than sending follow requests online.

How to battle social media addiction?

  • Turn of the notification
  • Resist your usage to reach out to your phone
  • Limit your screen time
  • Spend more time with family
  • Connect with people face to face

Summary

The use of social media has been increasing day by day. With around 3.5 billion users.

According to social media usage statistics, 80% are women users, the generation which uses the social sites most are the millennials. Facebook is the leading social media site. An average user’s screen time is 3 hours in a day and about 6-8 minutes every time they check the phone.

Social media advertising and marketing has drastically increased business awareness and recognition and further helped with conducting business online. According to social media usage statistics, 72% of the population with good a good experience with a brand will recommend them to their friends and acquaintances.

Are there positive impacts for the same?

There are some positive impacts of social media like increased communication, learn required skills for jobs, faster growth of the business but on the other side there are also some negative impacts of social media that even though we come in contact with our loved ones online it pushes away people in our real world, become distant, leads to social media addiction.

In social media Addiction, the person shows symptoms similar to that of an alcoholic’s withdrawal period and depressive symptoms. But there are ways to fight against this addiction by spending time with your family, prioritizing goals and giving importance to things that matter most and switch off the notification which will be helpful to fight off the urge to check social media.

Everything has a bad or good impact and so does social media. Social media can be a very useful and powerful tool for performing productive activities when made use of correctly.

Seeing the report according to social media usage statistics we can say that the usage of social media sites will definitely increase where even the old generation is coping up with modern social sites.

FAQs

What percentage of people use social media?

Social media usage is one of the most popular online activities and in 2019, 79 percent of the population in the United States had a social networking profile, representing a two percent increase from the 77 percent usage reach in the previous year.

How many people use social media 2019?

There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. 3.26 billion people use social media on mobile devices in January 2019, with the growth of 297 million new users representing a year-on-year increase of more than 10 percent.

How people use social media?

People use social media every day, mainly with a mobile app or desktop computer. They use a variety of channels, including Facebook, YouTube, and Instagram, and their use of these channels has increased over the past year.

How many social media posts are there per day?

It's generally recommended to post at least once per day, and no more than 3 times per day, on Instagram. I've found similar times of day to Facebook effective: my Iconosquare stats showed that 8 pm was my best time, closely followed by 6 am.

Which gender uses social media more?

Men and women use social network services (SNSs) differently and with different frequencies. In general, several researchers have found that women tend to use SNSs more than men and for different and more social purposes.

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Meghashree Das

Digital Marketer, Writing about marketing is a passion of mine that I have been pursuing from a young age. I love to express my thoughts on paper, as well as a digital medium.

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