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Social media sales funnel

Social media sales funnel

by bhargavi September 02, 2020
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Sales Funnel

A sales funnel is a model that illustrates the journey of a customer from marketing towards the purchase of a good or service. The traditional sales funnel is an inverted pyramid that gets narrower and narrower the closer you get to the sale.

sales funnel

Image source – mmsvegas

Customers follow 4 steps before they are ready to buy. These steps are the steps of a sales funnel:

  1. Awareness: you need people to know about your brand or product
  2. Interest: through your marketing people should be interested enough to read your ad or click to go to your website
  3. Desire: you need people to express interest or curiosity in your product
  4. Action: you need people to take the next step and buying your product

Elias st. Elmo Lewis came up with these 4 steps in 1898. This model of the inverted pyramid is still very relevant. In recent times most companies have a type of funnel in their marketing. The stages might change according to the industry or company but a funnel exists.

Social media sales funnel

A social media sales funnel is a modification of the Classic sales funnel formula by Lewis. Evaluation is a stage that has been added recently. These days it is much easier to research and compare products online. Evaluation will help you understand your competitors. Advocacy is also a new stage that has been added. This stage has been added as social media as the greatest power is helping customers attract more customers. In a social media funnel it is important that your each stage asks a specific question,

Awareness

How will potential customers find you on social media?

Sales funnel

Image source – Crazy Egg

The first step to creating a social media sales funnel has to be to reach your prospects. People on social media are never 100% sure about who you are or what you are selling. There are various kinds of people on social media, some are window shoppers and some buy products instantly. Either way you need to educate them and make them aware about your product.

This is where video content can be incredibly valuable. Short, sweet and wrapped up in a bite-sized package, explainer videos can educate your prospects in a matter of seconds.
Blog content and advertorials are similarly useful for getting cold traffic through your channel. These possibilities may discover your substance through a Google search or by observing it shared around the social space.

Evaluation and Acquisition

How will the customers use social media platforms to compare your product to your competitors? how will you get them to buy your product?

sales funnel

Image source – NYPL

Like you have a social media page for your product or brand, the same way there are going to be other individuals with a similar product or brand. It is important to make sure the customer chooses your brand over the other as one of the parts of your sales funnel.

To make this happen you need to make sure your content stands out from your competitors. Use appealing colors for your posts. Give some incentives for your customers and create a good rapport with them.
You need to push your customers in the buying direction. Use your creativity and make sure the customer buys from you!

Engagement

How will you use your social media platform to connect and keep in touch with your customers as your sales funnel?

Image source – SafeHouse Web

Consider that it costs five fold the amount of to secure another client than it does to hold the ones that you as of now have.
That is the reason you can’t stand to disregard the Loyalty phase of your channel.

This is one more stage where remarketing advertisements are amazing. Promoting another item or advancement? Need to serve a snappy rebate to past purchasers? Sectioning your promotions to target past clients is a snappy and sans spam approach to support a recurrent buy.

Past that, brands should strategically pitch items and give their clients select advancements.
We should bring the pipe idea round trip by taking a gander at Bellabox once more. The brand reliably runs giveaways and gives their adherents alternatives to modify their requests, proceeding to offer some incentive to clients post-buy.

Advocacy

How will you get them to recommend your brand or product on social media platforms to their friends?

sales funnel

Image source – SlideShare

Likes. Comments. Shares. These three matter a lot when it comes to increasing engagement.

These moves would all be able to be made very quickly, and speak to commitment in the interest of your leads and prospects. Each time you spring up in somebody’s feed, you latently make your business more recognizable to them.

Important connections among you and your supporters speak to another progression toward making another client. That is the reason it’s so critical to routinely distribute content that individuals really need to draw in with.

Notwithstanding recordings and blog entries, consider basic inquiry based presents which permit you on go to and fro with your devotees.
Some brands make the mistake of investing in only a few stages of the funnel. For example, you see YouTube channels with a lot of traffic, they create awareness but they don’t work hard to sell you any particular product.

How to know is your sales funnel will be successful?

Understanding the stages of your online media advertising pipe is significant, however, so is putting off your channel each piece under a magnifying lens. That is the place your examination comes in.

Numerous brands commit the error of just checking their financial changes. In addition to the fact that this neglects the other three phases of your channel, however sets organizations up for a horrifying transformation rate.

sales funnel

Image source – CrazyEgg

Rather, brands need to quantify measurements, for example, the number of possibilities become leads, where leads are changing over and the number of those transformations bring about recurrent clients. This originates from checking adherent communications past web-based media including email recruits, as well.

Devices, for example, Google Analytics and Google Tag Manager can help enormously here as you track singular communications and changes in setting without re-thinking or ripping your hair out.

Create a social media channel specific to your needs. The outline is given above but the specifications are up to you! The way you create awareness, how you increase engagement and the other steps’ impact depends on your marketing skills and creativity. Let us know what your funnel looks like in the comments below!

FAQ

How do I create a sales funnel?

Step 1: Analyze Your Audience's Behavior. The more you know about your audience, the more effective your sales funnel becomes. ... Step 2: Capture Your Audience's Attention. ... Step 3: Build a Landing Page. ... Step 4: Create an Email Drip Campaign. ... Step 5: Keep in Touch.

How does a sales funnel work?

Sales Funnels Defined A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you.

What are the stages of a sales funnel?

The sales funnel is a metaphor for the sales process from initial contact to final sale. The funnel has five stages: lead, prospect, qualified prospect, committed and transacted.

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