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Social Media Optimization: Strategies for Better Business

Social Media Optimization: Strategies for Better Business

by Ananya Neogy May 06, 2020
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social media optimization

How can Social Media Optimization Help?

In today’s world, almost every marketer has a brief knowledge about the working of Social Media Optimization also known as SMO. It is majorly used to bring traffic to the website and helps it rank on Search engines like Google and Bing. It fuels your marketing campaign has been a successful strategy for years.
As social media platform is growing as a platform for marketing a new approach towards digital marketing has emerged. What are the top strategies used by businesses to maximize their reach online is Social Media Optimization (SMO). Know what can make your marketing and promotion better. Read the article to understand “How?”.

What is Social Media Optimization (SMO)?

Social media optimization (SMO): is the use of many outlets and communities to generate publicity to increase the awareness of a product, service brand or event. The goal of SMO is to strategically create interesting online content. Ranges from well-written text to eye-catching digital photos or video clips that encourage and entice people to engage with a website.
Then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are liking and commenting on posts, retweeting, embedding, sharing, and promoting content. It is more like search engine optimization.

Why is Social Media Optimization required?

We have had a lot of questions on why the content curated should be optimized according to social media. The reason is very clear. Therefore it’s used to reach more people. The lines between social media marketing and search engine marketing are becoming increasingly blurred. In the past, the two were looked at as separate and distinct aspects of marketing.
But the reality is that they’re more intertwined than you might think.
The promotion of your page should involve both Social media and Search Engine optimization. It is seen that 50% of the company that fails in SMM is not acquainted with SEO. The use of both gives you high chances of financial and social growth.
It is important to use a healthy balance for SEO and SMO to curate better content.
While they’re not exactly the same, there is still a lot of lessons social media marketers can learn from SEOs to better optimize for social media. Here are a few tips on how you can improve your social media optimization:

Build a Strong Web Presence

Create a strong online identity or authority is crucial for any brand that wants to be known and trusted. With Social media optimization, businesses can build a viable web presence. While helping you establish yourself as an authority in the eyes of the target audience. It gives the brand the needed visibility. While educating people about the nature of your business.

Increases Your Reach

To increase the customer base and get more business, it is crucial for you to find and connect to your niche audience. Social media is a great tool to establish. It builds a relationship with your niche audience without compromising on their preferences.
People have access to social media on the go. This makes it easier for them to connect with you through the mobile devices of their location.

Drive More Relevant Traffic

Generating traffic is an integral component of Web marketing. It doesn’t matter what stage your business is on, if you don’t have the right amount of traffic coming in, you will not see any favorable results. Your traffic should be relevant to the subject
Social media optimization helps you generate relevant traffic to your website. This traffic tells you more about consumer behavior

There are zero geographical limitations. And you don’t have to make a huge financial investment to do so.

Generate Better Leads

Generating high-quality leads can help your business in more than one way. While most businesses are using social media successfully to build a stronger brand. It gets the word out about their product, some of them are quietly leveraging it to gather targeted leads. Regardless of your lead generation goals, by tapping into the right social media channel, you can take your lead generation campaign to the next level.

Optimize Your Social Profiles

optimize your social profile

For SMO, optimizing your website is a crucial act. The content on every page helps search engines understand what your website is about. So when people are searching for topics relevant to your site, search engines know to recommend your content. Social media optimization is very similar. But instead of optimizing your website, you need to optimize your profile.

Creating your profile seems like a pretty simple task, yet it’s one of the first areas of SMO where businesses fall short. Think of your company’s profile page as your foundation. If it’s weak, it’s hard to build anything on top of it. Here’s what it takes to build a strong foundation.

Myths and Reality about Social Media Optimization

There is no doubt that social media optimization is a powerful method for businesses. For marketers who want to market their products and services. Yet, there are some misconceptions about the application of social media marketing and the results that it can generate.

We will further look into three common myths about social media optimization.

Social Media is Free of Cost

It is a well-established fact that creating an online space or account on major social networks is free of cost. However, that doesn’t mean social media marketing and optimization is free. That is because you have to give time to make social media work for you.

You should put in a good amount of time for making your social network strong. Time is money and the amount of time you will be spending on research


All Social Media Platforms have a similar effect

As a business, you need to make sure that you have a presence on the right social media platforms. While it is okay to claim your business name on every major social network out there. It is important that you find out what social media platform is going to work specifically for your business. Each social media platform gathers completely different social attention from a varied audience.

if you are a B2B business, you may benefit more by marketing to LinkedIn users rather than Facebook. You have to consider your audience and if the social media network can help you reach out to it. To make things easier and more efficient, try to focus on two to three social media platforms that go with your business and marketing goals.

Great Content Leads to Big Audience

It is not uncommon for a business using content marketing along with social media marketing to only focus on creating top-notch content and nothing more. What it fails to understand is creating great content for your social media channels is only one half of the equation.

The second half is to reach the right audience. Creating content needs to be promoted to the mass through digital media. That will give more scope to the business in relevant areas.

Make Content More Shareable

Until a few years, when social media platforms weren’t as popular as they are today, every social media marketer was concerned about how many users they were able to reach out to. Back then, the success of social media marketing depended on the “reach” factor. The more audience they reached, the better the marketing will be.

However, the present times are different. As more and more people have joined the social media bandwagon, reach became less important. Likewise, the most important metric that you can measure as a social media marketer is engagement.

Effective communication with your followers and engaging them with the relevant content should be prioritized by every social media marketer. Hence, a study conducted by Buffer found that Tweets with images get 18% more clicks, 89% more favorites, and 150% more retweets. Why? Because they’re engaging. That way your posts and all need to engage the audience.

Social Media optimisation strategies

Focus on Your Target Audience

focus on your target audience

Accumulating more shares for your social media content is all about understanding your target audience. As a result, it also indicates that your content is giving what is expected. Because when your prospective customers find content that is relevant to them and fulfills their needs, they are more likely to share your content.

Stay more focused on creating content that can educate and inspire your target audience. Get into their shoes and try to understand the kind of content they want to consume. Once you are sure about it, the next step is to create high-quality content that you can use to reach out to a mass audience.

Leverage Video Content

While you look around the social media arena, you’ll find that most of the users are happy and comfortable sharing multimedia content. Furthermore, if you look at it from a consumer point of view, you will find many social media users viewing social content on their mobile devices.

And speaking of multimedia content, based on the latest Hubspot report, 54% of users prefer to watch video content from the brands they are actively following. So it only makes sense to create more videos for your posts. Say, if you are posting twice a day on your profile, one of these posts should be a video.

This is why you need to leverage the opportunity to incorporate video into your content strategy. Do make sure the video content you create is short, to the point and engaging in every sense of the word.

Entertain and Educate

Sales and social media do not go together in the traditional sense. As a result, you need to focus on entertaining and educating your audience instead of directly selling your product or service.

Your content gets shared more widely when it manages to inform and entertain at the same time. Your aim should be to give your readers a complete, fulfilling experience that will stay with them. Which furthermore, keep the selling part for later, for now, work on giving your audience a good time with your content.

For higher engagement in the audience viewing the content creator should keep in mind their needs and requirement.

Conduct intense keyword search

A core strategy for SMO is the ability to conduct keyword research. Keyword research refers to identifying phrases and topics that the target audience searches for, in order to create relevant content. It is in-fact, a great strategy for SMO and SEO.

You should know what topics, keywords and hashtags are being used by the target audience so that the content is not only relevant but also interesting. Keyword research helps learning exactly what phrases and hashtags will have a greater chance of being found by the audience when they search.

For example. You’re a vegan bakery brand in New York. Now a keyword search will help you determine that whether people are looking at reviews and posts with the hashtag #vegandessert or #whatveganseat or #plantbased. And then obviously, you will make sure your posts use those respective hashtags. Let us and other readers know what hashtags you use for your posts in the comments section.

Schedule your posts

It is of utmost importance that you find the optimal posting time for your audience and for the respective social media platform you’re using. But should you pen down all dates and time sin your calendar have a very messy display? Absolutely not!

Fortunately, tools like Ubercircle can make this process very much easier by:

  1. Providing blogs on the best time to post
    1. Best time to post on Facebook
    2. How to use Ubercircle to schedule Twitter posts, Instagram posts, story and IGTV videos, and Facebook.
  2. Providing scheduling tools and analytics tools for all Ubercicrcle users

Scheduling posts is important for SMO because it helps reaching out to the customers at the time that works for them and not for you. Imagine if you are trying to sell a really high quality beauty cream. You have good ingredients, you have an inexpensive price, you have great after-sales services, warranty and everything. But you go knocking on the doors of customers when they are not at home or when they are sleeping. Do you think you will be able to promote your cream despite it being a great product?

The answer is a big no. Therefore, make sure to give time to finding out the right time to post and schedule your posts accordingly.

Be More Social on Social Media

Being social is the first step towards finding success with social media marketing optimization. While there is nothing wrong with focusing on the marketing side of things. It should not affect your social media presence. Low social media presence can lead to low lead and follower generation.

Therefore to effectively use social media for optimization one should have a clear idea of the arena they want to develop. Hence, you need to participate in every possible way to make sure that you are on the right track.

Once you create a social media profile on a particular social network, don’t stop there. Rather spend some time following others, visiting their profiles, commenting on their content, etc. Networking is all about connecting with others by reaching out to them and starting new relationships. New relationships with followers and other creators get you more publicity and customers.

Here are three simple ways to be more social:

Like Posts

Finally, when it comes to liking others’ posts, do so with a genuine purpose. Like content that deserves to be liked. Don’t limit yourself to only those who you are trying to connect with approach them who follow you as well. Hence, the reason why liking works is that when you like someone’s content, they are more likely to return your favor by interacting with you on your profile. Or they could go ahead and actually initiate a relationship with you. This keeps a steady flow of views and likes and shares in your profile.

Comment on Posts

Social media works as a great platform for sharing and expressing opinions. This space also connects you with people with similar interests and views.  By commenting on the right content and connecting with the right people, you show your target audience that you care about the issues they care about. As a result, when you comment on content by others in your niche, you not only grow your network but also stay ahead of others who are not participating.

Tap into Niche Social Networking Groupsniche social networking groups

One of the benefits of social networking is that you are able to connect with like-minded individuals by joining relevant groups. When you become a part of groups that go with your interest, formulating better relationships gets easy. You don’t have to be very active in a group, but it always helps when you post good content and contribute to it.

Similarly, try to tap into these groups to expand your immediate network. Create connections with influencers who can help you with your marketing. Remember, the more active you are on a regular basis, the better results you will see.

When you start to use more social platforms it feels overwhelming to manage them all and you need to spend a lot of time scheduling posts. You can use social media management tools like Ubercircle to manage your multiple social platforms and save plenty of time.

Add Social Media Share Buttons

Social media has changed how people share information online. Today, anyone can share anything with a click of a button. This is why you are missing out if you don’t have social media share buttons on your website.

Wrapping Up

Therefore, when one of your visitors finds some useful information on your website or blog, they should have an option to share it with their social media followers and friends. By making it simple to pass on content to others, the chance of getting relevant traffic and exposure goes up.

These are a few ways to use the public and social platforms to develop and grow your business. Use Social Media Optimization to build a better stronger network with influencers. Create content for increasing the popularity of your network and gain more followers. These tricks and tips given above will help you understand the optimization of your website better.

Which social media optimization strategies you like most?

Social Media Optimization FAQS

How does social media optimization work?

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news

Why social media optimization is important?

Why is Social Media Optimization Important? With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall

What is SMO post?

What is the difference between SEO and SMO?

Whereas SEO mainly focuses on improving your website ranking and the ability to drive visitors through the likes of Google. SMO focuses on driving traffic via social media platforms. ... The main priority of both SEO and SMO is to drive traffic to your website.

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Ananya Neogy

Marketing Executive, Love to write articles about social media marketing. Balanced and Informative. Partly leading a social media influenced life.

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