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How to Promote Blogs on Instagram- 7 best ways to do it

How to Promote Blogs on Instagram- 7 best ways to do it

by bhargavi July 30, 2020
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blogs on Instagram

Instagram is a social media platform with over a billion users. It is a great platform to put up your blogs. It will reach a wide audience.

It is a useful platform to display your talent. Your talent will be appreciated widely if it reaches the right audience. But if you are unable to promote your blog correctly, you will not get enough coverage.

In this article, you can learn the top 7 ways to promote your blog posts on Instagram. Some simple ways will help you immensely!

Why you should promote blogs on Instagram?

Drive traffic to your blog

blogs on Instagram

Image source – oberlo

You can add the link to your Bio. When someone visits your page, they might click on it and check it out! You can also post a picture about your blog on your feed and mention the link in the bio,

Example: if you are a travel blogger and you have written a blog about Goa. Add a picture on your feed, mention the name of your blog and that the link is in the bio!

Promote blogs on Instagram to the right audience

blogs on Instagram

Image source – Keywordtool

People who follow you are interested in what you do. Reaching to the right people is easy for blogs on Instagram because your friends and family can easily find you.

Therefore, the traffic you get on Instagram is much more genuine than other platforms. In this way you are reaching the right audience. You are reaching like-minded people. 

Monetize from your blogs on Instagram

You can make money from your blogs on Instagram directly without sending your blog to people. You can use services like to make your feed shoppable.

blogs on Instagram

Image source – Marketing Week

For instance the above-shown image you can put a link to your blog about dogs, or fashion, or pets, or style, etc. as well as ass shoppable links.

Become a thought leader

blogs on Instagram

Image source – limeproxies

Plenty of businesses choose to use their Instagram accounts only for branding purposes. They provide their followers with insightful tips and relevant advice about the industry.

You can build up your business as an expert in a client’s eyes.

Build a community for your blogs on Instagram

People interact more on Instagram than on Facebook. You are more likely to get a like, a comment or a message on blogs on Instagram.

Fans of your work will talk among themselves and it creates a whole community. You can build a personal rapport with your audience. Your fans will share your work with their friends and this way a community is built.

Show a different side of you

Creating a blog takes hours or even days of hard work whereas posting a picture on Instagram takes a few minutes only. If your blog is not ready, treat your audience with a video.

Instagram prefers videos and it will reach a large audience. You can use Instagram stories to show off your goofy and fun side.

You can show the behind the scenes, some candid moments. This will help you connect much better with your audience.

Some topics you write a blog on are, travelling, lifestyle, food, art, fashion, styling, fitness, animals, sports and cars. These are just a few ideas. You can think outside the box and come up with any topic to write about.

How to Promote your Blogs on Instagram

Share your blogs on Instagram Stories

blogs on Instagram

Image source – Likemind

According to statistics, 70% Instagram users go through Instagram stories every day. Stories are a great way to hook people up to your page and then to your blog. Few things you can do on your stories to attract the audience.

Create a click-worthy and appealing teaser for your blog. If you create 3-4 stories instead of just one story it will gain more attention. Through 3-4 stories you create a buildup, a sense of curiosity among the audience.

You can catch their attention this way.

Once your follower count on Instagram reaches 10,000 you can use the “Link in stories” feature to attract an audience to your blog. Help your followers find your latest blog through the link in the bio.

When you don’t have a “link in stories” feature yet, direct your followers to your bio!

A few tips to get people to go to your bio and find blogs on Instagram

  • Carefully create your Instagram Story. Increase the curiosity of your followers.
  • In the last story mention the account and the username. It will help your followers find the bio. They won’t have to go through the work of searching for it.
  • Include an arrow towards your mention, it will attract viewers attention to it.
  • Use posts with stories 

Here are some easy ways to use posts and stories to create a wider audience.

  • Your caption should leave people wanting for more. Create a sense of curiosity.
  • Ask the audience to perform 2 actions! First is to check out your stories to know more and second is, direct them to the link in your bio.
  • Share the pictures from your feed on your story.

Collaborate with other bloggers

blogs on instagram

Image source- Miss-ink

Network with other bloggers and increase your community. Here’s how you can go about it

  • Find brands, companies and influencers that complement your blog and topic. And pick topics that resonate with you.
  • Interact and support these pages wholeheartedly. Support them in a way you’d like them to support you. Like their posts, comment and re-share!

Introduce yourself to them. Talk to them about possible collaboration and partnership if possible!

Use impressive images and videos to promote your blog on Instagram

blogs on Instagram

The first impression is a lasting one. Your posts should be extremely impressive. Since Instagram is a visual platform, your photos and videos need to be top-notch.
If your posts don’t grab users’ attention, they will just scroll right past it. Use pleasing colour schemes, add your creativity and be different.
Invest your time in creating quality content.
You will need high-quality images to stand out from the crowd. Create content for your page that is related to your blog.
You do not need professional cameras or the best phones, just make sure there is adequate lighting, decent camera quality, keep a check on your background, object placement and colour scheme.

Your caption should be engaging

blogs on Instagram

Image source – The Sun

Your blog tells a story. Every blog you put up has a story behind it, be it a recipe or a fashion blog. This story is what your readers will connect to.
To convert your followers into your blog readers, along with an amazing image you will need an engaging caption.

How to write an alluring caption

Your caption is something your audience will connect to. It will drive them to read your blog.
You should tell a story in your caption. It is the most important part of your post and your focus should be most on it.
Decide on what is the most relatable thing you can put about the post.

  • Decide on what is the most relatable thing you can put about the post.
  • Share stories and life lessons with your followers. Make yourself real.
  • Give your audience a sense that your blog has a happy ending.
  • Show them where to find this happy ending, i.e, where to find your blog.

    These tips will help you write a better and engaging caption.

Speak to your target audience in each post

An important aspect of posting as mentioned above is Relevancy! Don’t post for the sake of posting. Make sure it affects your followers and audience in a positive light. It brings about a kind of change in them.
Keep asking your followers the type of content they’d like to see.
Everything you post is for your audience, make sure they resonate with you. Think from their point of view before posting. Think of what you would like to see on other bloggers’ pages, you will know what to post. You need to understand your audience. 

Understand the importance and use of hashtags

blogs on Instagram

Image source – Animoto

Hashtags are really important to help find you. People can choose the ‘hashtags’ they want to follow too! Because of this, you can show up on their feed even if they are not following you.
You can use up to 30 hashtags per post. Make sure you don’t use excess. Your hashtags should be related to the content and don’t use a hashtag just because it is trending.

Final thoughts

You have a lot of people in competition. You have to work hard to be the best among the crowd.
To be the best, you need to differentiate yourself from others.
What makes you unique? What makes your work unique? Why should people follow you and not other similar pages?
Think about what you are good at. Focus on that. How are you good at connecting with your audience? What is unique about your style and personality?
Are you a good baker? Put up everything you do! Everything you bake, behind the scenes and recipes.
Show fun and candid side. It will help you connect with your audience and make you real!


How do I maximize Instagram ads?

7 Quick Tips to Get More Out of Your Instagram Ads: 1) Use Instagram's new zoom feature. ... 2) Promote your best content. ... 3) Improve your targeting. ... 4) Don't make your ads look like ads. ... 5) Use the call-to-action button. ... 6) Promote with video. ... 7) Tell a story with image carousels.

The Cost to Advertise on Instagram

The cost of Instagram advertising is a bit more than the cost of Twitter advertising and Facebook. With its impressive targeting capabilities and click-through rate, the cost to advertise on Instagram is a bit higher. Average CPM (cost per thousand views) is $6.70

How can you target Instagram ads?

As Instagram ads are managed the same way as Facebook ads, their audience targeting works in the exact same way. To create and manage your Instagram target audiences, you'll have to use the Facebook Business Manager. Simply go to he Business Manager and by clicking on the top-right menu, select “Audiences.”

Is promoting on Instagram worth it?

In fact, your options are severely limited when you choose to create a promoted post over an ad. ... However, if you're going to spend money to advertise on Instagram, you're better off using Ads Manager. Not only do you have more ad targeting options but it's also more cost-effective in the long-run.

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