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Old school marketing techniques

Old school marketing techniques

by bhargavi September 27, 2020
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old school marketing

We are living in the digital age. Everything is online. With the increased use of smartphones, companies are focusing their marketing attention on these platforms, but the secret still lies with the old school marketing techniques. With the majority of the population using smartphones, digital marketing is very useful but it is not 100% perfect.

New social media marketing techniques are talked about everyday. New techniques are tried and reviewed everyday. To be brutally honest, with the number of social media advertisements the consumers see in a day, their interest is going to decrease in that brand. The more time we spend online, we get used to digital marketing.

Here are some old school marketing techniques to help you market better and get some fresh new ideas.

Old School Marketing ideas

1. Doing smart, thorough research

In order to properly market a product and/or service, the marketer would have to do incredibly thorough and meticulous research. The same still stands true for social media and digital marketing even though the arena has changed.

Image source – Fiverr

There are a few approaches that you can follow in order to make social media data work wonders for your digital marketing strategy. Creating key performance indicators is the primary step towards gathering the information which is most valuable for your business. It is possible to find many useful analytic tools which provide crucial data such as sentiment, account growth, demographics as well as engagement rates across your social media accounts.

2. Always speak the truth

No social media copy should be too embellished or over the top (OTT). This is because people are skeptical when it comes to trusting brands today as so many companies promise one particular thing, and then deliver something totally different.

old school marketing

Image sources – Artful thinkers

This means that when so many platitudes as well as superlatives are used in the marketing world individuals stop believing them. So when crafting your message for social media keep it short and simple.

3. A picture paints a thousand words

You can supercharge your social media game considerably by making use of the right images. We live in a visual world which means that marketers are required to understand the photos which they post have to match style as well as branding guidelines. Insert a company or brand logo where possible.

If you keep consistency in style, your followers will be able to recognise your brand wherever they see it. You want people to share your content. This sharing will increase your reach. Focus on making your post likeable and shareable. Just because social media marketing is gaining in popularity every single day this doesn’t mean that your traditional marketing knowledge is worthless.

It’s a good idea for all social media marketers and managers to have a good grounding in the subject.

4. Engaging the audience in a conversation

It is important to have meaningful one on one conversations. When social media was new and having 100 followers on Twitter was huge, having one on one conversations was a big deal!

social media vocabulary

Image sources – Socialbakers

The personal touch is lost. Having a personal connection is useful, connecting you to the consumer. It feels great when our (consumer) favorite brands appreciate our support. It is time consuming but it is worth it.

5. Repurposing top performing evergreen content

Use and repost your high performing content from underutilized accounts. Put this content in quirky and fun posts and post em’! These posts might have been missed out by people earlier and they’ll see it now. It will reach them and they’ll spread the word.

old school marketing

Image source – Hootsuite

Try these old school marketing tactics to improve and renew your marketing tactics. These tactics will help you get a new and fresh perspective!

Try these and let us know how it helps you? If you know any other old school marketing techniques, let us know in the comments below!

FAQ

What is the oldest marketing method?

Print marketing Print marketing is the oldest form of traditional marketing. Loosely defined as advertising in paper form, this strategy has been in use since ancient times, when Egyptians created sales messages and wall posters on papyrus.

What are traditional marketing techniques?

Traditional Marketing. Traditional marketing relies on offline strategies, including direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

Is traditional marketing still effective?

Many digital marketers might feel that traditional, outbound marketing techniques, such as billboards and print ads, are no longer in style. ... In many ways, traditional marketing is still very effective when used correctly. In fact, outbound marketing efforts can help LEVERAGE inbound marketing efforts.

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