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Instagram Trends: Best of this 2020

Instagram Trends: Best of this 2020

by Ananya Neogy May 22, 2020
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Instagram Trends

The year 2020 has already brought in a new wave of excitement and newness all over the internet. Instagram has so many new trends this season that it’s hard keeping a track. Although these trends can make or break your social media profile. Everyone is following it all over the globe and we have listed out the best Instagram trends for 2020 that will help you excel.

Brands or people who succeed at keeping up with the latest trends on Instagram are capable of increasing followers. As a result, they keep ahead of their competitors. They also show theirs follows they are aware of what’s going on. Instagram has been rolling out tons of new innovations, features, and tools during this year. We will not let you miss out on anything that stops you from getting the best.

Best Instagram Trends for 2020

Instagram Trends for 2020

Here are a few of the latest trends that will boost up your Instagram account.

Expand the explore tabs

Over more than 200 million Instagram users check the Explore grid every day and that number is expected to increase during this year.

The feed’s new navigation bar now offers a shortcut to shops and IGTV. With this, people can now search for any of their interests, such as beauty, travel, food, art and so on.

Furthermore, they can also get lost in a section of stories that are have been algorithmically fed into the Explore feed.

Content is the Game Changer

It is very important for your content to be attractive and original. Your content should be solid to make your followers stay with you on your journey of success. Therefore, your content needs to draw people to it and make them stay. We will help with all the tiny tricks and trips to make your content better and easier to reach the mass.

When it comes to top Instagram story trends, influencers and brands have gained more followers with raw and honest posts and featuring less “curated” feeds.

The focus should be on making people relate to what you stand for. However, this doesn’t mean that high-quality photography should be abandoned. Building an impressive show of aesthetics is still one of the best ways to grow your brand’s Instagram followers as per the following Instagram Trends. It is seen the users are more drawn towards the back story of the photo and have become better at reading between the feeds.

IGTV Craze

One of the Instagram Trends that 2019 has pushed towards 2020 also was the IGTV. When IGTV first launched, it wasn’t quite clear how it was performing or what it would bring to marketers’ Instagram strategy.

Nonetheless, it was about time we figured out how to use it to our benefit. IGTV basically lets you upload long videos in a stretch than putting them into different parts on the post. It has now been added to the search tab too where users can browse your IGTV video based on their interest even if they don’t follow you. Instagram Trends are followed by numerous people.

You can put high-quality long videos and horizontal frames too. Remember, it can be exciting but it’s better to take off slow initially.

You can post campaign videos, Ad films and so much more. Creators are seeing more and more views on their IGTV videos, making it a great tactic to test for your business.

More Stories Less Post

instagram stories

Stories have come to trend in 2016 and they seem to go a long way ahead. Stories are short and vanish after 24hours of its upload. They can be viewed on a large scale and can be popular super fast. As a result, they also provide intimate and more personal time for the creator to their viewers.

A number of posts together make a feed and in today’s day and age, it should have its aesthetics in place. The number of post-its becomes difficult for the viewers to filter out the required information. Less acknowledgeable or temporary items can be uploaded to the story. While the stories are connecting you to the hearts of people your post should give a strong idea about you or your brand.

The majority of users usually see Instagram feed as a source to seek out information and discover products, and brands they have some interest in. While this is a positive thing for brands, regular users will find it difficult to imagine their content in the mix.

Instagram Filters

Instagram trends are filled with a numerous number of filters in the game. The different color filled filters make photos look different and increase its beauty. There are faces, flowers, and animals that make your image look more attractive and funky. They have a huge range of color filters, text and lines to recreate the image with added imagination.

These filters increase the polishes of the Gram. These filters also have animation on movements making it look more captivating. They have also launched different patterns and kinds of filters. Excitingly there a few that also have music in its background.

Instagram is in trend due to the amazing options of filters it provides for free.

Also, know about Snapchat Geofilter

Interactive Instagram Stories

Instagram has got you all the necessary things to communicate the best with your users. The interactive Instagram stickers are the new trend. There are polls, yes or no and “ask me something” stickers. These can work out on your favor to really know what their followers need and know about them. These filters are great for knowing potential clients.

These data can be used more than just as a fun data. Finally revealing data that will show mass response on the post and stories that were being posted.

Instagram Influencers

Instagram Influencers

Instagram loves its influencers and so do we. It is a great way to open up your account to a flood of people through collabs. Influencers are people who create content for viewers in different areas such as travel, beauty, and art. These influencers are always updated about Instagram Trends.

As a result, influencers have a high following and do create an impact on the viewer’s life. Maintaining a good co-relation with these people is also beneficial for your brand.

Influencers get a ton of questions regarding their post. In order to save these influencers’ time, Instagram has allowed creators to tag products in their posts, which can be purchased from the Instagram Checkout area.

Instagram Pods

instagram pods

Pods are nothing but small or large groups of social media users who try to boost each other’s content and page. Recently Instagram pods have become a huge thing to fast forward likes and ranking of the posts. They have huge space in social media.

To find out more about Instagram pods you can check in the link given below. (Add link to Instagram pods)

Connect and Get Real

It was believed for a long time that Instagram sensation has to be a hot model like a person. But, this theory has been proved by all the users. In the few recent years, it’s inspiring to see people being recognized not only for the beautiful faces and bodies they have but also messages and talent. The generation today is wrongly judged for their view on beauty. Although the results show different undertones to it.

People want to know about the weaknesses and stories about conquering them. Mental health, physical abuse, art, and reality attracts the crowd.

Keeping a close watch at your analytics

How do you measure what’s working or what’s not? Most businesses that start to market on Instagram forget the importance of being analytics. It’s important to be result-driven. It’s certainly not an easy task because of the fact that Instagram doesn’t provide a good analytic system.

The analytics will help you connect to the needs and interests of the consumers or supporters. The maths and statistics are a vital part of a growing brand or business. The age of the people you influence what kind of response you get towards certain strategies talks a lot about growth. It also helps you know which Instagram trends works out for your brand.

Tik-Tok brings in more fun


Tik-Tok is a Chinese app that has taken over the globe like wildfire. Millions of people are engaged in either making or watching Tik-Tok videos regularly. This app has short videos which are either story, dialogues, dance steps and much more. Users are shown content that they have liked before and similar content, best part they just need to scroll.

You can download this fun and easy app through the link given here: (Tiktok IOS, Android download link)

The increasing popularity of Tik-Tok also made us realise that people online don’t want to spend too much time online in the same place. Smaller catchy videos that are efficient can be used to keep people on board.

If you dance, paint, sing or are into any sort of actions you can easily be a part of Tik-Tok. It helps increase your followers on Instagram once u link your account.

YouTube is also a wonderful way to post and attract viewers. Click Here to know how?

Make Your Meme Game Stronger


Your meme game can never be strong enough. Although you can try your best at it. The best thing social media has given us to date that effortless fun is memes. They do sound a very easy thing to build but its not how it looks like. Meme trend changes faster than anything on social media and you can lag back. Meme pages have a large following for the content they create.

The world is a boring place with everything usual, people want to laugh. It’s always a bonus when you do it. Instagram pages like “madovermarketing” “fakeaddo” etc. will keep you updated on what the leading brands are using as a trend.

Instagram shopping

Instagram has become a hot spot for shopping of products, both sale and purchase. The visual style on Instagram is easy for brands to showcase products and the popularity of the platform makes it easy for brands to connect with buyers. Shoppable posts have been on Instagram for a while now.

Instagram trends

Image source – Marketing Week

But now we also have the following shopping options:

  • Shopping links in Instagram stories
Instagram Trends

Image Source – Influencer Marketing Hub

  • Instagram boutiques

Instagram boutiques refer to using your Instagram profile as a portfolio for your customers.

Instagram Trends

Image Source – Influencer Marketing Hub

New Instagram features

  • Ask questions

This is a new and effective feature to turn your Instagram page more engaging. You can just use the “question sticker” and ask the viewers a question. The more interesting your question, the more views, and engagement you receive.

Instagram Trends-Question

Image source – Influencer Marketing Hub

  • Polls

You can use the polling feature to ask questions or get opinions. Here your viewers have the option of choosing between only two options. While when you use the questions sticker, your viewers have 4 options.

Instagram Trends-Polls

Image source – Influencer Marketing Hub

  • Donation stickers

Instagram has acknowledged that people are becoming more socially and environmentally conscious. Therefore, they have introduced a donation sticker. You can use this sticker on your stories to encourage your viewers to donate.

Anybody willing to donate can directly donate by clicking on this sticker. Instagram even covers the credit card and processing fee ont heir own.

Instagram Trends-DOnationStickers

Image source – Falcon

Final thoughts

These are a few of the Instagram trends that will let you expand your profile on social media. If you have more than one profile or handle different social media accounts alone we know how hard it can get. Finally, so you can keep a track of all your social media activities in one place we have Ubercircle, it’s an app that will help you track your records. It’s free of cost for the initial few services but is a worthy investment. You don’t have to waste exclusive time for each social media app you can just go ahead and see it all in one place.

Click on the link below to visit Ubercircle:

Click Here 

Finally, once you have done all of these follower interactive ways with Instagram questions you will know what works the best for you. Also, you might make a trend all by yourself! Don’t forget to tell us about it though. Comment down below on what is your favorite Instagram question trend? I definitely love the idea of Followers influencing an entire day. Did you come up with something of your very know? We would love to hear you out.


How do you see what's trending on Instagram?

You can check out what is trending on Instagram through the Explore tab located at the bottom of your screen. Topic channels on Explore give you new ways to discover your interests on Instagram. Over 200 million people visit Explore every day to discover new ideas and find inspiration.

Is Instagram still popular 2020?

Instagram's usage has risen since 2013 but the growth has tapered off. Between 2019 and 2020, the number of US adults who use the platform only grew two percentage points from 35%. Instagram users spend almost as much time on the platform as Facebook users.

How can you tell if a hashtag is popular?

Do hashtags increase followers?

Hashtags are an effective way to get more eyes on your posts. A post which has at least one hashtag attains 12.6% more engagement as compared to one without a hashtag. So, hashtags are worth it, and they will increase followers.

Manage your Instagram presence alongside your other social channels and save time using Ubercircle. From a single dashboard you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

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Ananya Neogy

Marketing Executive, Love to write articles about social media marketing. Balanced and Informative. Partly leading a social media influenced life.

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