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How to use hashtags effectively on media profiles?

How to use hashtags effectively on media profiles?

by Meghashree Das May 28, 2020
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How to Use Hashtags

Hashtags are those tiny little words with a ‘#’ in front of it. These are the ones that you see on every social media platform. Be it Instagram, Twitter or Facebook, hashtags are present everywhere. These are miraculous, People are using hashtags for years now.

This has become a key element in promoting businesses through social media. Hence, it is significant for social media marketing. The best thing about hashtags is that its use is not restricted to one kind of social media platform.

From Twitter to Pinterest, one can use hashtags anywhere and everywhere. But the question lies in how to use hashtags. The use of hashtags is for generating traffic to your content. In this article, we will discuss how to use hashtags in the right places and in the right way.

How the use of hashtags began?

How to use hashtags

The very first use of the hashtag was through Twitter. A person for the very first time recognized the existence of hashtags. He experienced that one can create hashtag words with a pound sign ‘#’ in front of it.

This one-liner tweet was never thought to change the use of social media this drastically. At first, it began as a trend wherein people began using pound signs ‘#’ in front of words. The use of it was not known at that time. Today hashtags are key drivers of social media platforms.

Contents revolve around the hashtags put by people on such platforms. Since its first use, hashtags gained world-wide popularity. This was through various movements, activisms, campaigns, businesses, challenges and much more.

The formula is simple, use ‘#’ in front of a word and it becomes a trend. But still, there is a big science behind how to use hashtags.

What are hashtags?

what are hashtags

It looks simple using a pound sign ‘#’ in front of keywords and creating hashtags. We create hashtags and let them roam around the social media platforms. But hashtags are much more than that.

Hashtags have no spaces between the words. Hashtags are as a whole without gaps, symbols, and punctuations. These words with the pound sign act as a link to your content. These hashtags are used with your content on various social media platforms.

It is when people search for a particular hashtag, all the posts, and contents associated with it show up. These acts as a link to your content, same as when we put a word for a google search. Knowing what exactly is a hashtag is the first step in learning how to use hashtags.

Now the competition is to show up in relevant hashtags to your content. This generates traffic to your content and helps to be noticed on social media platforms. Hence, this helps promote your business or any agenda you are trying to gain attention to.

How to use hashtags- some of the famous one ever

how to use hashtags

Across the world, people use hashtags to create particular trends. Many great movements and campaigns are results of hashtags. There are certain times in history that a hashtag has created revolutions in the world. Some of the most famous movements that hashtags triggered are as follows-

  • #MeToo
  • #RefugeesWelcome
  • #HeForShe
  • #IceBucketChallenge
  • #BeTheChange

The above set of hashtags are examples of how popular a particular hashtag can get. These movements are widely spread. There are currently millions of posts associated and trending with these hashtags.

These tell us the power of hashtags and their scope in attracting traffic to your content. The more popular a hashtag gets, people start searching it more often. And if your content relates to the current trends, right hashtags can fetch you a large audience.

The only challenge that remains here is using the hashtags in the correct way and at the right time. One needs to know the importance of hashtags to understand how to use hashtags, in and out.

How to use hashtags effectively?

Hashtags as said, are the key drivers of social media platforms these days. They are like the keywords that you enter for a google search. The way these hashtags deliver results in social media platforms is phenomenal.

But the main effort lies in making yourself visible in the hashtag searches. Hence, the question still lies that how to use hashtags? Using the right number of hashtags at the right places and in the right direction makes you visible. If their use is accurate, results are sure to come.

Since hashtags create trends in social media, you also have a chance to create one. Be creative and a little logical while doing so. Your brand or your campaign can also swipe the internet through a nice hashtag.

On brainstorming the effectiveness of hashtags, there is no way to doubt its reach. If you use the right combination of hashtags for your content, using it can be the most effective way out there. Pair the right hashtags with the right content and you are there.

How to use hashtags for the level of consistency?

Now, the question, how to use the hashtags is the elephant in the room. The question still prevails on how to use hashtags so to attract the greatest attention. Well, the number of hashtags one can add to their content depends on two things-

  • The type of content one posts
  • The type of social media platform

The effective number of hashtags is not a magical number. It depends entirely on the above two factors. There could be a limit of 2 hashtags or sometimes even 30. It all depends on the policies of social media and the type of content you want to publish.

For example, on Instagram, the limit is 30. At the same time, Twitter recommends using no more than 3 hashtags in the tweets but there’s no limit to it. The same goes for LinkedIn as well. Pinterest restricts to use not more than 20 hashtags in the content. It is important to know the limits set by social media platforms to understand how to use hashtags.

What is the ideal number on How to use hashtags?

how many hashtags should you use in social media


Instagram is a niche photo-content sharing platform. Instagram realizes its importance and has kept the limit of using hashtags as 30. So should one use all the 30 hashtags? Why not! The more the number of hashtags, the better the chances are to be seen. Even though Instagram should not recommend adding more than 9-11 hashtags to the Instagram posts.


One should not use more than 20 hashtags per pin. Put these hashtags in the Pin description and you are good to go. One can use all 20 hashtags on Pinterest but the ideal number should be not less than 15 hashtags and hashtags should be at the end of the description.


LinkedIn is new in the game on how to use hashtags. People should not use more than 2 or 3 hashtags on LinkedIn. Yet, there is no limit to the use of hashtags on LinkedIn. LinkedIn recommends using not more than 5 hashtags.


Twitter is the birthplace of hashtags. There are no limits to using hashtags. But the recommendation is to use not more than two or three hashtags per tweet. Excessive hashtags hide your tweet and make it less important.

These were the most relevant sites where people create and spread content. Other sites include tik tok, Reddit, etc. To learn how to use hashtags, using the right number of hashtags is a must.

How to make nice hashtags?

Creating is a hashtag is another significant issue. One needs to understand how to use hashtags and create hashtags. Only new and intact hashtags can work for your content. Below points, discuss the right way of creating a hashtag-

  • Be creative– Creativity is the key to creating nice hashtags. Be smart with your words. Go out of the box and create a new trend. The hashtags should seek your audience’s attention. They heed to be short, crisp and attractive.
  • Relatable- This is the main point in answering how to use hashtags. The hashtags you use should be relatable to your content. A hashtag that does not compliment your content is useless. Choose the ones that represent your content and gives the gist of it.
  • Know how to write it- There should be no spacing between your hashtags or it will no more work as one. Hashtags should not be very complex to understand. A two or three-word hashtag works fine. Lengthy and redundant hashtags fetch you nothing. Always bold the first letter of every word of the hashtag. This makes it easy to understand.
  • Analyze the trend- Never choose a hashtag that has got saturation in social media already. Content on an old age trend or an n old age hashtag can’t attract traffic to your content. Analyze the trend and take the next step.

Make your social media strategy

Here comes what you have been looking for. This is a major part of how to use hashtags. Well, this section will tell you a general strategy to use the hashtags. We’ll learn this by taking an example of hashtags on Instagram.

Since Instagram has a limit of 30 hashtags per post, one can use all. Below is a strategy on how to choose the right hashtags for your post.

Popular hashtags with how to use hashtags

Use at least 3-4 popular hashtags for your content. These hashtags are identified as the ones which have millions of posts associated with it. These hashtags are the popular ones that each and everyone uses. Examples of such hashtags are- #love, #photography, etc.

Moderately- popular hashtags

The next step should be to use at least 4-5 moderately popular hashtags. Choose the ones that are content-specific and do not have more than 3 million posts associated with it. Recognizing these hashtags is another important part of understanding how to use hashtags.

Niche-specific hashtags with how to use hashtags

The next step in learning how to use hashtags is to create niche-specific hashtags. These hashtags should be the trendiest in your niche. Niche is the type of industry you publish content for. Selecting the hashtags that are specific to your niche is significant. One should use only 4-5 hashtags that are niche-specific.

Brand hashtags on how to use hashtags

These are the final add-ons to your hashtag collections. Brand hashtags add importance to your post. Associating a brand hashtag to your content makes it more likely to survive. And again, these brands should relate to your content. Only add 2-3 brand hashtags.

Use simple and easy words

While understanding how to use a hashtag, the important think is to pick a hashtag that can be easily remembered. Currently there is a vast ocean of hashtags scattered over the social media universe. But if you use a hashtag which is long and difficult, it will definitely not help your social media strategy. Any hashtag that you use must be short, precise and easy to spell. It must give the audience a clear idea about the topic that you want to draw attention toward.

Be mindful of your audience

Make sure that you are aware of the kind of words you want to use. Your hashtag must not spark fire and anger amongst your audience. It should not be offensive and rude. It should give an inviting and attractive vibe.

Be relevant

Make sure that when you decide how to use a hashtag and which one it use it matches your brand image. Your hashtag should be relevant to your product or service or business or brand. It should incline toward your brand’s personality.

Whatever you do, be clear on How to use hashtags

Whatever you add or write, make sure it is clear. Crystal clear. Be sharp and smart with your hashtags. Ambiguous content takes your post nowhere. This tip is paramount while learning how to use hashtags.

Clarity comes from your goal. First, select your target market and aim to put content for them. If your hashtags are confusing, it will mislead the audience. Stop using unnecessary hashtags that don’t target your audience.

Ambiguity in your content and your hashtags will only bring bots to the content. Use hashtags that are clear and the ones that your audience will more likely search. Unclear hashtags give your post negative remarks. You will only know how to use hashtags when you master the art of unambiguity. Only the clarity in your mind will bring clarity to your work.

Wrapping up

In this piece of work, we got to know how to use hashtags. All this discussion would make your work better and accurate. Another thing to learn is how to use hashtags is that not every social media platform is for you.

Know where your audience is and then make content and hashtags accordingly. How to use hashtags is a common question that everyone asked these days. A one-liner answer to this could be to use hashtags that your audience wants and be creative.

A new trend swipes the market every time. Keeping yourself up to date and knowing the needs of your audience is everything. Focus on what they want and you will be able to devise hashtags for it. To understand how to use hashtags, first, you have to understand your audience. Think like your audience and you will get to know their need and thought process.

Social media management is a time consuming and cost-effective task especially when you have more profiles on different social platforms. That’s where Ubercircle comes into play. You can use the ubercircle to post, schedule, analyze and engage with your social media audience.


What is a hashtag and how do you use it?

People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search. Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag. Hashtags can be included anywhere in a Tweet.

What is the point of a hashtag?

When it comes to social media, the hashtag is used to draw attention, to organize, and to promote. Hashtags got their start on Twitter as a way of making it easier for people to find, follow, and contribute to a conversation.

Do hashtags increase followers?

Hashtags are an effective way to get more eyes on your posts. A post that has at least one hashtag attains 12.6% more engagement as compared to one without a hashtag. So, hashtags are worth it, and they will increase followers.

Do Hashtags make your post public?

Hashtags work on personal profile posts, fan page posts, group posts, event posts, and all comments. As with all personal profile features on Facebook, privacy settings prevail. Public posts with or without hashtags are public. But, ONLY friends can see friends-only posts that show up in hashtag searches.

With Ubercircle, you can set up streams to monitor hashtags and see how effectively you’re using them. Try it free today.

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Meghashree Das

Digital Marketer, Writing about marketing is a passion of mine that I have been pursuing from a young age. I love to express my thoughts on paper, as well as a digital medium.

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