How to create a Facebook Business Page from start?
Table of Contents
- 1 What is a Facebook Business Page?
- 2 Creating a Facebook Business Page
- 3 Expert tips to make your Facebook Business Page rise
- 4 Summary
- 5 FAQ
- 6 Is a Facebook business page free?
- 7 Does a Facebook business page have to be linked to a personal account?
- 8 Can I separate my business page from my personal account on Facebook?
- 9 What is the difference between a Facebook business page and a business account?
Been wondering about the perfect strategy to enhance business operations in the cut-throat and global consumers’ market in 2020?
Having a social media presence is not only necessary to gain goodwill, but it also impacts the brand’s overall activity. In recent times, Facebook has gained a tremendous world-wide media presence. With new technology to support business and to cater to the global image, Facebook has introduced many business creation tools. Their sole aim is to serve the digital marketing world. The Facebook business page tool is one of them.
What is a Facebook Business Page?
Having a personal page to introduce the organization’s level of working is never appreciated. As a result, it becomes very difficult to generate leads to grow and develop in the market. The Facebook business page serves as a toolkit that provides the necessary options to enhance the business virtually.
In 2020, if one has decided to open up the Facebook business page for his/her business or brand. Then, he/she has chosen the ideal path. The concept of content writing took a complete rotation when terms like blogging and social media marketing were introduced with this social media platform.
Facebook is a widespread media
Facebook has a base of over 2-3 billion users belonging to different parts of the world. Having an updated Facebook business page will not only catch their attention but will also generate probable clients.
This is ought to be simple, right? Simply rush out a photograph, type up a few posts, and anticipate that the leads and clients should move on in, correct?
The answer is clearly a full-fledged NO. The Facebook business page without a clear-cut business strategy would not catch the user’s attention, engagement, and their chances of buying the product/service.
Creating a Facebook Business Page
For this purpose, this article is solely written to provide worthy guidelines on how to create a Facebook business page.
Here is the list of steps that are to be followed while creating a Facebook business page:-
Step 1 – Create a Facebook Account
Let’s start with the basics. It is mandatory to have a personal account to create a fruitful, enriching, and result-bearing Facebook business page.
To create a personal account, the person has to visit the Facebook online portal and fill in the sign-up form.
The signup requires all the necessary information about the person in question. By providing personal information such as name, age, email id, the form will require to set the password to protect the user’s profile.
After giving confirmation, tap on the ‘SignUp button’ and the Facebook personal profile will be created in the user’s name. The profile so created will give access to the world-wide social platform.
Step 2 – Creating a Facebook Business Page
In order to create the Facebook business page, on the right top corner, click on the “Create” option. Under it, tap on the “Page” option and follow. The Page creation will pop up. Here the creator has to decide which kind of business profile he/she wants to opt for. Among the list of brand/local business and community/public figure, choose the business specialization accordingly. Click “get started”.
Here, the administrator of the page has to keep in mind about the essentials being put up on the page. The business page name should give a direct idea of the business’s primary product/service.
The experts suggest having a page name that is the name of the business in question. The business category ought to identify with what the business offers or the administration it gives.
Choosing a category for Facebook Business Page
To decide the most appropriate category, try typing two-three words related to the business profile to get an idea. The Facebook search algorithm will give a hint of the suitable options. If confused, then select the one which is the best for the customers to get attracted.
Proceeding further, the Facebook business page asks for details like address, time of operations, etc of the business. Facebook gives complete autonomy to the creator of the page to decide if they want to publish the details as public or private.
Click Continue. Note that doing so demonstrates the acknowledgment of Facebook’s Pages, Groups and Events Policies, so keep them in mind.
Step 3 – Create the Username
Everything is set in line. The Facebook business page is created with all the required essentials to let the visitors approach the business profile online. However, what will they search for? Here, the need for an easy and simple to use Username arises with How to create a Facebook Business Page.
The username should be relevant and convenient to remember for the users to search for. It should direct the visitors towards the underlying purpose. It can take up to 50 characters to form the relevant username. But, it does not necessarily require a long and typical user name which might hinder the enterprise’s overall activity online. Therefore, do not use extra characters just because it’s accessible.
Click Create Page @Username in the left menu to set up your vanity URL.
After deciding the relevant username for the business, several links pop up. These links the followers can use to connect on Facebook and Messenger.
The skeleton of the Facebook business page has been created. Now is the time for the explanation. Better have the full proof educational setup to continue.
Step 4 – Fill out the necessary information
This may seem a little boring and influence the person to procrastinate. But, it is highly suggested to inculcate the business details as soon as possible for the page to go online. It’s critical to fill the details in the about section of the Facebook business page directly from the beginning.
These days the virtual platform has become the foremost source of information for many business enterprises. People usually visit these social platforms to get as much information as possible. The visitors in order to know about the company, its policies, and its products/services, keep searching on relevant sources until they find something worthy. To facilitate search, click on the Edit page info situated on the top bar to add all the business details.
Start by writing a small description that explains the business profile in all aspects. This description serves as a brief summary of the Facebook business page created. It can include up to 255 characters.
This summary tells the people/users about the products/services the business offers. This can be a wholesome opportunity to get the required recognition by reaching a wide customer base online. In short, a suitable, precise description will help the business to get discovered more often on Facebook on How to create a Facebook Business Page.
Step 5 – Choose the appropriate category
Categorizing the business can gather the necessary traffic on the Facebook business page. These categories define the business more clearly and precisely for the onlooking audience.
The category defines the purpose directly. These categories can be set in such a way that ensures Facebook demonstrates the business page to a larger audience. For example, if it’s an actor’s profile, then keywords like Actor, Model, Artist, etc will do the trick in the section.
Step 6 – Contact information
Fill in the required contact details to let the clients reach the business. It should include the website, phone numbers, business email, and other social media handles.
Step 7 – The working hours
For customers to reach at the right time, Facebook allows the business to set up operational hours. During this time, followers can approach according to their convenience. This information appears on the search list.
Step 8 – Additional details
Make the business page as informative and explanatory as possible. Apart from the ones stated above, register details that will help the customers make the product their need. Add the address to prove the physical existence of the organization.
Tap on the Save button and implement the changes.
Expert tips to make your Facebook Business Page rise
It is recommended to post on the Facebook business page from time to time. Use photographs, recordings, content, or any blend in the Facebook posts to spread the business message. It should always be engaging for followers.
More than 70 percent of the time put on the original content catering to the business. While doing self-promotion, focus on the rest 30 percent.
Create valuable and worth-to-follow content for the users. Form something so incredible that they’ll be slanted to stay.
Once the above instructions are done, It’s time time to hit the publish button.
Make it interesting
The next step is to update the profile pictures on the newly created Facebook business page. It’s essential to make a decent visual initial introduction, so pick admirably here. Ensure the photographs are in line with the uploaded image and are effectively recognizable with the business.
This picture goes with the business name in indexed lists and when in contact with followers/clients. The same shows up on the upper left of the Facebook page.
Invite friends and co-workers
Facebook has multiple to help your business page. One of these includes the feature to notify your Facebook friends about your business page. Make use of this feature and notify your friends about your new business page.
Another way to begin promoting your page is asking all your co-workers and/or employees to follow, like, share, an engage with your Facebook business page.
Promote through other platforms – social media apps, emails, etc.
Another top trick used by succesful Facebook business pages is promoting their page through other channels. Make sure that you mention your Facebook business page username on other sites like Instagram bio, Snapchat story, LinkedIn posts, Twitter tweets, etc.
You must also attach your page username in emails and professional/official messages. Just a message like –
“Find us on Facebook @Nike”
would do wonders. This way people can move beyond boring emails to find more about your business.
Optimize of your Facebook business page’s profile photo
The optimization of the profile photos needs to be taken into consideration. Depending upon the frequent updates, the dimensions of the profile picture keeps on varying. Currently, the profile picture is set at 170 x 170 pixels on the desktop, while 128 x 128 pixels on the mobile phone. It will be edited to a circle, so placing any basic information in the corners will do no good for the business.
To finalize things right away, click the “Upload Profile Picture” and the picture becomes visible to the public thereafter.
Now is an ideal opportunity to pick the cover picture, the most noticeable picture on the Facebook business page. The suitable cover picture displays at 820 x 312 pixels on the desktop or 640 x 360 pixels on the mobile interface. The picture must be at any rate 400 pixels wide and 150 pixels tall, however, the suggested dimension is 720 x 315 pixels.
Narrate your business story with the business Page
The Facebook business page is created and fulfilled with all the required business details. Along with the profile and the cover picture, the minute details are catered with, to generate web traffic.
However, why would the audience engage with the business at first glance? This is where it becomes superlative to tell the probable clients about the business and its origin story.
Luckily, there’s a segment of your Facebook business page where the admin can include a more drawn out portrayal of the business line. To avail this, go to the top bar, click See more on the left-hand side, under about section, go to our story on the right-hand side and start telling people about the business storyline.
This story should engage the readers in such a way that they ask themselves questions of why and why not. It should influence them to follow the page and keep updated with the business timeline. This is an extraordinary spot to set desires. Offer a convincing purpose for them to stay behind.
To make it interesting and compelling, add a suitable headline with the relevant photo. Save the story by clicking the “Publish” button with How to create a Facebook Business Page.
Post diversified Content
Well, the Facebook business page is created and now is the time to upload the relevant content for its users. For the beginning, post some pinned posts by the leaders of the industry or thought-provoking pictures to engage the audience.
Add a Call to Action Button
Call to Action buttons can help you to grow your business by letting peoples take a particular action from your Facebook page. You can configure this action and you can configure it for App installs, Signup, Book appointments and lot more.
Here’s how you can do that.
To add a Call to Action button just click on the +Add a Button then choose what kind of button you want.
Ta-Da! The Facebook business page is created to widen the business’s hands in all the industrial boundaries. Now the business owner has to develop and curate the content that is appreciated by all. Thus, build the audience base.
These are the guidelines on how to create the Facebook business page. This so created page will influence the organic searches as well as the physical location search of the business. The entire purpose is to meet the audience to generate probable business leads in the future.
The Facebook business page makes use of several marketing tools that will highly impact business growth. However, it should be noted that having a full-widened Facebook business page will not attract immediate success. It takes time for the seed to develop into a bud.
At last, assembling a Facebook Business Page permits us to take advantage of the universe of social media advertising, design the business image, and extend the professional scope. Last but not the least, it fulfills the lucrative nature of running the business too.
This article is solely written for enthusiastic entrepreneurs for them to understand the importance of digital media marketing and reiterate the usefulness and ways to create a full-fledged Facebook business page in 2020.
Is a Facebook business page free?
A Facebook business page is a free public profile you can create for your local business, brand or product. Similar to your personal Facebook account, you can use the Page to promote your business or products by posting status updates, links, event announcements, comments or photos and videos.
Facebook requires every business page to be linked to a personal Facebook profile, but all the information—posts, comments, photos, updates, etc. —are separate. The information on your personal profile will not appear on your business page and vice versa, unless you manually share them between pages.
Can I separate my business page from my personal account on Facebook?
You can create a separate business page that is not your personal profile page, but you do need to open a business page from a personal profile. However, you can keep people from seeing that you are the administrator of the business profile.
What is the difference between a Facebook business page and a business account?
Simply put, a Facebook Business page represents a business or brand and showcases the services it provides. On the other hand, a Personal page represents a singular social media user and is used to share updates about the user's personal life and to connect with friends and family.
Manage your Facebook Business Page alongside all your other social media profiles using Ubercircle. From a single dashboard you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.