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Google Analytics Guide: How Does It Work?

Google Analytics Guide: How Does It Work?

by Meghashree Das August 05, 2020
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Let us have a look into this amazing Google Analytics Guide. If you are new to do this, we will have something great in store for you. So starting with Google Analytics Guide, let us know what that is and how it completely works before we start with the whole guide. This essential article will help you to understand the ifs and buts of Google Analytics. If you are a novice, you will have a proper lookout into how it works. At the same time, if you are a professional, there are some trends you might be missing out on as well. This guide is the ultimate discovery for you!

Are you confused and really intimidated by the Google Analytics? Well, you are not alone then. According to a recent blog post, there are around many people who does not understand what the analytics really does. Well, there might be trial and error method for you and you can find yourself feeling stuck while you are handling Google Analytics. It is not an easy thing to do and specially, for handling it out for years, I am still not over the fact that it contains more and more years which are discovered with every searches.

I am not saying that I have a complete mastery over this guide. If not anything, I do know the basic and how it works but for the later part, I am still counted as a novice. All I can do is to help you find a compelling guide which does not beat around the bush.

What is Google Analytics?

So before we start with anything, let us let you know how Google Analytics Guide works. If you are into the work of Search Engine Optimisation or SEO then you might have heard about this term. Well, Google Analytics is the tool which helps you to get an in-depth look into the app performance which you have settled.

Google Analytics Intro

Image source – Segment

It integrates all the marketing and analytic platform of Google and makes it a popular choice for marketers to use. This amazing tool is a perfect service for you if you are building a brand name right from scratch. It serves you the purpose to understand the amount of reach and impression that your app have got over time.

Eventually, when we are on the internet, there are around millions of people who could be using your application at a said time. This happens and we are not even given the slightest of notification. But with the help of Google Analytics, it becomes easier for you to track.

There are charts and bars and diagrams which shows the impression that your application is generating. It is a perfect application for all the marketers out there who are trying to get a hold on their app performance.

If you want a lot of data and performance chart ratios on your app, then GA is the best fit for you. It comes with everything that you want and over time, gets you the rate of performance and standard scores.

How Google Analytics does helps with your SEO?

Before we proceed with the working of Google Analytics, we must understand:

How does it really helps your SEO?

The one thing that Google Analytics does for you is to help you and provide you with a ton of data from all around the internet. This is a fun way through which you can keep tabs on whatever is going around in the whole world. So, Google Analytics helps you to have an understanding on the app performance and rates. It helps to gather all the visible information which are presented on the internet and give you a firm structure on how everything works.

Google Analytics

Image source – Grow

Google Analytics is one such option for you which helps you to understand how visitors are handling and looking at your site. There are a lot of paid applications on the internet which promises you to deliver the same. But Google Analytics shows you the correct results and you can completely trust the data and figure which are presented by it.

Google analytics

Image source – KBworks

So before we go onto anything, how does it really helps your SEO? (Spoiler alert, we will tell you in this Google Analytics Guide)

For instance, take this example. Suppose you have built an app and you have launched it in the market. There are a lot of visitors generated on your application on a daily basis but you are not able to find a resource through which you can keep a document of the visitors. This is when Google Analytics comes in handy for you. It helps you to document and track all the visitors to your site on a single day and the traffic generated for a particular period of time. It is a perfect way through which you can keep a lookout on what is happening.

Does Google Analytics comes at free of cost?

Yes, there are two versions you can try for Google Analytics. One is known as the free version and the other one is called the paid. Both of them have their own features and depending on the work that you are doing, you can choose one. The free version comes with features that will help you to keep a proper tab on the work of your website. On the other hand, the paid version comes with general perks as well.

So before you choose anyone of the following, you need to understand for what it is needed.

There are a lot of business sizes and structures from all around the internet. Some of the business are small and some are medium sized. For all the entrepreneurship business, you need to get the paid version. There are features that comes along with it:



Google analytics

Image source – Data Flair

  1. There is an advanced funnel reporting that helps you to get and understand the attribute modelling.
  2. There is even the function and the option for roll up reporting.
  3. It comes with more views and the idea of putting better dimensions, with metrics that are implemented properly.
  4. Unlimited and even the sampled data.

It gives you an access to a rough amount of features that you will completely like. For example, if you are paying for 360 then you get the option to get an access to the dedicated support from the manager as well. With the use of the paid version, you are put on top of the thought board and it helps you to have a proper assessment of your site and get the results accordingly.

What will you learn about Google Analytics?

There are a ton of things that you can learn about Google Analytics. Here are some of them given below:

Real time data support

One thing that Google Analytics Guide will help you to understand is that, how all the data from Google Analytics is based on real time.

Google analytics

Image source – getapp

Real time means whatever is happening on your site at the real time basis. It is the customer visibility basis and nothing else. With real time, you can get an access to anything you want. There is an early access to the real time in the side bar option which you can get from the Google Analytics dashboard. There are other set of things you can do from real time basis as well.

Location management

One thing that the Google Analytics Guide will provide to you is the understanding of everything you need to know. Yes, when you are setting a site on the internet, the location matters. You need to keep a zone in your mind when you are going to have to build a website. Every customer to your business can and should interact to you on a real time basis when the zone or the location match. It helps you to have a proper feed.

Google analytics

Image source – Aztec

Well, Google Analytics helps you to take a look into the number of customer to your site. It helps you to know where they are located so that you can have a peek into them. Well, it is important for the marketer to understand where their customer is located. It helps them to gather further information and then try to improve their accessibility.

Plus, if the location matters here then you can always produce information which can affect and benefit their current location. It is a wonderful start.

Helps you with the traffic sources as well

Do you know how much of traffic is attracted to your site on a real time basis? If no then you are not the only one. There are around millions of people who can be reading this article right now (we don’t really know).

Google Analytics is one such place which helps you to know and understand the guidance to the large amount of traffic accordingly. We find it hard to manually detect the amount of traffic which are drafted to your site. We know that it is really hard to know who is visiting your site on a daily basis. So with the help of Google Analytics, it becomes a specific information for you.

How can you set up your Google Analytics?

So in this Google Analytics Guide, we are here to help you set up your Google Analytics and as well as understand how it works.

Here is the way you can set up. So before you get started with Google Analytics, you need to set up a Google account. This amazing Google Analytics guide will help you to know how to set things up before you get started onto the same.

There are sections which are divided into the following sub parts:


When it comes to the highest level for management of your Google Analytics, then you can rely on the organisation. It represents the whole company. If you are starting to manage your business then it can surely help you. There are a lot of structure which helps you to know who are seeing and taking a peek into your site. Other things which involves right here are the multiple GA accounts which you can link all at once. The Google Analytics for organisations helps with a ton of account management and added amnesties. Plus if you have a large mandatory business, you need this right now.


Then there is the option for accounts which you can even try out as well. Now you can definitely use Google Analytics in more than one account at a same time. This is something that will help you to have a proper lookout and management. So, if you are a user of an active account then you can surely get the work done on time. You just have to open an account with your email address and then register it on Google Analytics. Once you are done, you are directed to the account page where you have to handle the information. There is a special ID present as well. It is for your reference usage.

Steps to open your Google Analytics account

Well, we have come to the right point in our Google Analytics Guide. These steps to open your Google Analytics account will help you to find the best choice into handling the management of your business.

  1. First of all, you need to sign up for the Google Analytics account. This is really easy. You need to register with your email address that you currently use and the work shall be done.
  2. Add the name and the URL of the website that you want to keep a track and record of. If you don’t have a name for your property or a website for your business, you cannot track it on the internet.
  3. Add a view to your property. Go to the account that you have and from there, you can add a general view to your property. Create a view, dial your name and then select the type of view that you want to choose.
  4. Add the tracking code after the tag of your site. When you create a property, you will be able to login with a special ID. The global tag is presented for you so that you can have a site information and check every other page presented.

See, this amazing Google Analytics Guide is easy and peas for you. If you think that you need to add a GA code for every time you login, you can probably use the special ID for the verification purpose. The meaning is right and same which helps you to login to your account.


So here we are.

As promised to you, this Google Analytics Guide have told you to form a website and how to use Google Analytics to track your site. We all know that marketing in today’s world is really difficult. It comes with so many ifs and buts and at the same time, you have to handle all of them at once. With this amazing aid to track your site and give you the site record plus how it is performing, you can have a general idea of what you need to do. Google Analytics is surely a marketer’s boon to have an insight-ful marketing challenge set before them.


What is Google Analytics used for?

Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

Is Google Analytics free?

Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

Can Google Analytics track social media?

Google Analytics is one of the best ways to learn about your website visitors. And when you couple data from your website with social media, you'll be able to create a traffic-driving machine to your online assets. ... You can even use Google Analytics to track vital social media metrics with just a few simple steps.

What is Google Analytics SEO?

Google Analytics is a free tool that you can used to track data about the way visitors to your site associate with it. ... During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign.

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Meghashree Das

Digital Marketer, Writing about marketing is a passion of mine that I have been pursuing from a young age. I love to express my thoughts on paper, as well as a digital medium.

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