How to get more survey responses from social media?
Table of Contents
We make so many efforts to successfully implement our marketing techniques and strategies, but sometimes all this seems like a shot in open space. One such part of marketing includes to get more ruvey responses on social media. The problem with introducing surveying on social media is that the creator of the survey knows their way around it, but how do you convince the user?
For instance, you have the correct length, and questions surveying form ready which you know will provide the correct data to work with. How will you convince people to take their time out to complete the survey? That’s the real challenge.
Many esteemed surveying sites conclude surveys as “no-brainers” when it comes to building a business. Surveys although are cheap, and can be included on different online media sites, block the actual activity of users many times, which can cause irritation and non-accomplishment of tasks.
This article will get your facts cleared about social media surveying and how to get more survey responses on social media.
Social media surveying is actually, a process of introducing ad like surveying forms which are done within 5 sec. They include a set of questions that the user needs to answer in a multiple-choice answer. This technique is opted by many business brands to collect data and public opinion in a snap.
But often, it does not come around to be so easy as explained above. Social media surveying, and to get more survey responses needs correct unbiased audience. One thing here to understand is that for the user taking your survey form seriously is not a priority.
However, this does not imply that you should not try and leave everything upon luck. There are many ways to implement an impactful surveying response so that the respondent takes your questionnaire seriously. Social media no doubt is one such impactful platform, where you can introduce questioners to get more survey responses.
Social media platforms enable you to create and engage communities with the help of global reach. Social media connects a lot of people due to its expanding communities and like-minded people sharing their opinion, ideas, and information. The networks that evolve on social media platforms like Facebook, Twitter LinkedIn, Pinterest, foursquare, google plus, and others include every segment of the audience that serves the business.
At some point, a quick survey becomes necessary. For instance, your company is planning to launch a new skincare product and wants to do a little more market research. For this you might want to consider a platform where you can connect to a large group of people, and what best then social media for the same!
To get more survey responses what you can do is offering a discount to few people who fill the survey for you. You can also make use of social media templates to find out which platform your target audience and communities prefer. Once that is figured out, reaching audience does not seem difficult.
9 impactful ways to get more survey responses
If you wonder how to get more survey responses from participants for your survey, here are 9 simple yet effective strategies that will improve the quality and quantity of your responses with social media.
1. Target right audience
Identifying the demographics of your audience or whether or not an audience even does exist is the most realistic way of leaping forward in business. You can not practically determine the rise or fall of your product/service if you are unable to identify who is buying that product/service in the first place.
This is the most crucial aspect and should be taken seriously. If someone already follows your brand or cause on social media, they are likely to get up your survey seriously. Deploying your survey through social media is therefore a great way to reach more and right people for valuable feedback.
You can always get the correct set of the audience over social media, like Facebook has the largest number of online audiences and profiles of almost all age groups. Here you would find, people of different cultures, mindsets, and opinions. Facebook can be a great place for an opinionated survey.
Whereas social media platforms like Instagram, Snapchat are for younger age groups to mid-aged people. LinkedIn is purely professional; therefore, the template should be professional and toned.
Chances are high that your existing followers are your converted and potential leads for the survey, which has also been proven by a poll in 2015 that reported, 64% of people react to the content positively when they are connected to it and find it useful. To make survey forms more effective, you should have a fixed brand alignment, adjust tone, subject matter, and imagery as per the survey theme.
2. Make use of paid promotions
You must have heard about paid promotions of posts, ads, and others on social media. Did you know that all this can also be applied to the survey? To get more survey responses paid promotions always serve the best. This is the style that never goes out of date. Paid social media posts ensure that your survey reaches maximum people and at the right time.
Paid social media posts apply to Facebook, Twitter, LinkedIn, YouTube, and even Instagram. Since paid advertising options guarantee certain reach and in-depth analytics, you can use it for your benefit. The relevance of the feedback obtained relies on that same target that you have reached through paid promotions.
You can introduce a paid survey on Facebook, Snapchat, Instagram, or on music applications, gaming applications, and other free applications for which users do not pay anything. This ensures a wider reach of people and your surveys have a probability of doing well.
3. Make it free
People of all ages love free things, gifts, free rewards, free exchanges, and whatnot. Now think about applying all of this to get more survey responses. This with correct techniques and a bit of research works out well. Many businesses offer gifts or rewards in exchange for survey responses. This includes a lucky draw entry for a big prize, a coupon with discounts, or free e-book downloads.
Freebies always work out to be effective, no matter what your frontline might be. Though this might look the easiest way to work things out, it is not the case always. One needs to thoroughly understand the rules surrounding gifts in your target country first, then search for what is deployable in surveys to a multi-national database.
Some APAC countries take strict legal action against such giveaways and gifts scheme, emphasizing on the importance of customization in your social strategy. Therefore, before incorporating gifts schemes in survey forms, research about the legalities and make sure you do not exaggerate or violate any law, or social media policies of circulating survey forms.
4. Streamline surveys on mobile devices
In a report of 2016, that was found that 97.3% of APAC social media engagement on using mobile devices of most of their time every day. This makes mobiles an important device for sharing your survey. For this, you need to make sure that your surveys fit well on mobile devices because if a customer attempts to answer a survey that does not appear properly on their mobile device, they won’t answer it.
Hence it becomes important that you figure the adjustments out initially, to avoid such problems afterward. On mobile devices, applications play a mandatory role, hence even music applications, gaming applications, or beauty camera applications can be used as a platform to circulate and get more survey responses.
5. Make surveys short and shareable
If you have a strong network and a strong survey that reflects the customers’ priorities and interest areas, there is a huge probability of your survey form getting viral. On social media, posts and videos get viral quickly, so why not with surveys. News Cred poll in their research found that 60% of millennials shared content that they regarded as impactful, thought-provoking, and intelligent.
Therefore, you can encourage your brand loyalties to share your survey to more and more people in the social circles by introducing user-friendly options and buttons and links, for a quick, easy and comfortable survey.
6. Build a competitive edge
In business strategies, competition is the only constant. What works well, tends to stay and grow. It is a safe bet to introduce quiz results in surveys on your Facebook feed because people love flaunting. Your surveys can be created in a way that full fills the purpose of its creation and which can also be shared amongst people to compare.
This will help in providing a wider aspect of what works in business strategies and what does not. Further, if not great responses, but the great learning experience is gained about the brand love, social media engagement of people. Do not push your survey too loud for getting responses, because most of the time they might look like a scam. Many businesses, pop a survey every week on the social media platforms, and this is not good.
Building a competitive edge should not mean irritating a user. Therefore, you should ensure that not more than 1-2 surveys are introduced for a brand and keep them short and simple.
7. Respect the respondents time
Even if your survey targets the correct demographic, and they are present on social media for hours, you cannot take them for granted. For the respondents, they need one good reason to respond to your survey, and just one bad reason to skip it. Therefore, you need to respect the time of the respondent extremely and attempt in making a survey likewise.
It is best to avoid using social media for getting lengthy surveys because there can be a risk and it might impact your brand in the view of the people and affect further responses. Social media is a place of quick responses. They have to be short simple and should need less typing work because lengthy answers surveys never work very well.
8. Positively reinforcing the truth
Since the entire purpose of introducing a survey is to gain data from the respondent, for your brand it is better to let them know about this. Before and after the survey. To get more surveys on social media, being truthful and honest works the best way, because the public is clever in differentiating between an honest survey and a scam.
Make sure to ask for permission at the beginning of filling the survey and a sweet thankful theme at the end for their valuable time and opinion. Irrespective of the demographic that you are hoping works well for the survey, social media is an excellent platform to increase responses. You need to approach every social media platform as per their strategies and approach, as every strategy won’t work out equally for the other.
9. Create an appealing template
Did you know, that surveys can be created on specific templates concerning the social media that you are targeting? Well, this is a point that comes into the picture first and foremost before circulating a survey. For instance, a survey for the general internet audience can include questions like,
- Are you, customers, on the internet?
- How often do you spend time over the internet?
- What are the social media you connect to?
- For what purpose do you use social media?
Such questions should be present in a multiple-choice answers format and not long written answers, as audiences won’t spend a minute more on long survey forms.
Similarly, to gain constructive feedback and opinions, different questionnaire, platform formats, and templates can be used to gather the information you need. To get more survey responses, make sure your template is easy to read and looks good.
Currently surveying over social media is the best form of data collection that be made quick enough for users to respond. This article gives 9 solid examples to some of the techniques to get more survey responses work which can help in getting constructive feedback.
Make sure to make a quick yet impactful survey form, which the user feels connected to, and they can spare a few seconds to fill them. When used correctly these surveying techniques prove to be the best for business development and growth of companies and enterprises.
What is a good percentage of survey responses?
A survey response rate of 50% or higher should be considered excellent in most circumstances. A high response rate is likely driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in the 5% to 30% range are far more typical.
Where can I post my survey to get responses?
Twitter, Facebook, Linkedin, and other social media channels are your best bet for getting responses for free. But always keep in mind that surveys that let ANYONE answer them will have more more bias.
How do you reach people for a survey?
5 (Better) Survey Distribution Methods To Get More Respondents: 1) Random Device Engagement. By far, the best way to distribute surveys is through a method called Random Device Engagement. ... 2) Share your survey on social media. ... 3) Share your survey on your website or blog. ... 4) Hire a Market Research agency. ... 5) Send surveys via email.