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Facebook Carousel Ads – Top practices for boosting sales

Facebook Carousel Ads – Top practices for boosting sales

by Meghashree Das May 26, 2020
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Facebook Carousel Ads

What are carousel ads

What is the use of bringing in something that doesn’t reach its users? Marketing is very crucial for any product. The sale of any new idea, invention, or product depends on its customers. People get to know of any new item in town through marketing. This is the use of marketing. Every marketing strategy makers have new ideas to reach their clients. There are various means and techniques to spread information about any particular product or service.

Facebook carousel ads are the perfect fit for such a unique and innovative means of marketing. Facebook carousel ads are a type of advertising method that combines numerous videos and/or images within one single advertisement.

Are Facebook carousel ads a perfect marketing strategy?

Carousel ads are one such marketing strategy. Those were old times when you used to look at a single image of a new product. With the advancement in technology, creators are enhancing marketing skills too. They have shifted to a new kind of advertising technique that is carousel ads. Carousel ads make use of multiple videos or images in a single advertisement.

Makers use multiple numbers of images or videos to attract the viewers. It increases the chance of convincing the clients regarding the product or service. It is a series of visual representations. These ads can be made very creatively thereby increasing the chances of a sale. They convince a larger set of audience. You get to share a larger content at a single go. This is way more interactive than traditional advertising techniques.

Why should your business switch over to Facebook carousel ads?

Facebook Carousel Ads

Image source – SlideSource

You can well explain your service if you get a bigger room. A product that is clearly explained to the audience has higher chances of a good sale. People stress at knowing the product deeply. They want to know every bit of detail to make sure if the service is of their use or not.

Carousel ads give this bigger room to your marketing planners. You have a higher time duration to clearly explain every smallest detail of your product or service.

You can fit in text and graphics accordingly. It gets very appealing and reaches a larger audience. The interaction levels of the audience with the product or service increases.

How are the service done?

These ads provide you a platform to show your creativity and convincing skills. You can’t go door to door to convince your targeted audience. That has become an outdated sales strategy. Carousel ads let you sit at your place and spread information to convince your future customers. You increase the chances of your customers approaching you.

They can visit the official website of your business to have a broader outlook or to contact you. These ads use multiple pictures at one go so your viewers can have a repeated look on them. They may swipe backward or forwards to look at the pictures once again. So, it gives you and your customers a new and more creative room to advertise.

Uses of Facebook Carousel Ads

Showcase your single product details

Facebook Carousel Ads

Image source – Dribbble

This is why give a room for your single product too. Try to be out of the box while showcasing its features. Try to put up images using different angles and positions. It gives more information to the viewers about the appearance of the product. try to include all its advantages and uses in your carousel advertisement.

Put up a full portfolio of products

Increasing website traffic is one prime goal of many marketing planners. An increase in traffic means an increase in the revenue generated for the website. You put can up all your products one by one in a single portfolio. This increases the chances of viewers selecting at least one of the options.

Display all your products using carousel cards. Then people get a larger variety and chose at least one. And when they like one of them, they visit your business website. Hence, you accomplish your goal. Try putting up catchy and vibrant images of all the products. Try to cover up all kinds of choices. So, next time you wish to show a series of products, make a portfolio. Use carousel ads and enjoy the website traffic.

Introduce a new service to your customers

Facebook Carousel Ads

Image source – Dribble

Many business websites offer a particular service rather than products. They need advertising too. The services need to reach their clients. Here you may use a carousel card too. Put up the series of images introducing your service. Try to put up all its advantages and uses. Include images as of how to use this service. Give a step by step guide to your customers about the service. Each carousel card can be used to explain an individual part of the service. It would clearly explain how and why to use the proposed service. So make interactive and creative carousel ads for your services.

Give insights about the history of product or service

People are often interested in what happens in the background. They like to know the history of products or services. Keen learners always have a sharp vision of how and why something exists. Carousel ads can be used to give insight into your service. Every product or service has a story behind it. Tell this story to the viewers using carousel ads. You may also clear the doubts of the viewers by inserting some kind of FAQ in one image.

This will create a background for your product or service. Be narrative and impressive in this detailing. Make it like a story-telling. This will compel the audience to move to the next carousel card and explore the service or product.

Involve social media by using carousel ads facebook

Facebook carousel ads are a very creative and fun way to reach your targeted audience. According to data collected by Kinetic Social, these ads bring ten times more audience traffic on business websites. Carousel ads are extremely popular on social media handles like Instagram and Facebook.

It is no hidden fact that almost everyone is connected to either of the two social media handles. Carousel ads on Facebook allow you to put up multiple images in series. These ads include up to ten images and videos that are swiped one by one. You can show off your brand and its products.

How can you use Facebook carousel ads?

Focus on parts of the product rather than a single product

Facebook Carousel Ads

Image source – Buffer

Various business websites use carousel ads to showcase their product. Carousel ads on Facebook are used to bring forth new products and services. Marketing planners use these ads to highlight specific parts of the product. They use various images to focus on different parts of the product. This gives a broader view of the product in detail. Try to include pictures with proper lighting and angles. Then use a carousel advertisement on Facebook to spread it to your audience.

Provide a guide for viewers for a complete analysis

Facebook Carousel Ads

Image source – Dribble

Any new thing comes with instructions. Use carousel ads on Facebook to tell about the instructions of usage. Customers being new to service or products must get to know about the guidelines. Use impressive templates and mention a line by line guide about product or service on every carousel card. Illustrate how the audience should use your product. Write something catchy which forces the viewers to surf through your website at least once.

Connect stories with products


Facebook Carousel Ads

Image source – Buffer

People often get emotionally attached to a product. They combine some kind of emotion with every object they use. Marketing planners must use this strategy to reach out to a larger audience. Connecting some kind of story or memory works most of the time. Attaching people with memories is a very good sales strategy. You may use this very plan with the help of carousel ads on Facebook. You can display some kind of story with your product. For instance, try attaching a motherly touch with some eating items. You may also depict a story of the family for the sale of quilts.

Give a brief of a new application

Every day you come across so many new applications. People out there see at so many different apps. At times, they are unaware of how to use the product. Facebook carousel ads can be used to tell about some new application. Every person is not technically sound.

Thus these ads can give a guide about all the features of a new application. It can be regarded as a product tour. Every application or product needs to be open in front of the audience. A summary of the product can be made which leaves a greater impact on the audience.

Share your views about topics of interest

Carousel Ads

Image source – Strike Social

Social media is indeed a huge platform to share your views. Facebook carousel ads can be used to share or opine about something. You may use various slides of these ads to share your article on a particular issue. Athletes and health enthusiasts upload a daily diet and exercise pattern.

Such ideas can be used to spread awareness regarding a particular subject. This way you can reach your targeted audience. These articles act as a boost up for your authority. You can make them very knowledgeable and practical using your creativity. Sharing articles increase the chances of getting more audience.

How to create a carousel advertisement for Facebook?

Creating a Facebook carousel ad needs no perfection. It is an easy process to learn and practice. You can either do it from your page of from adverts manager.

Make a carousel ad from your page

Create a new and exciting carousel ad by staying at your page itself. Go to your page and select the promote button on the top right corner of the page. Then select ‘promote your website’. This will lead you to a dialogue box which is ads window. Go to the images section on this window and click on the + button. Then start adding all the cards which you want as your carousel advertisement.

Facebook carousel ads

Image source – Social Media Examiner

Now comes the editing part. Select the images or write the written part on each card. If you require to crop your image, do it using the reposition button.

Drop the image accordingly and place it on your card. This will make your card look very creative. Try putting up ideas which look simple yet attractive and catchy.

Facebook carousel ads

Image source – Social media college

Once you are done with editing and your Facebook carousel ad is ready to go, hit the promote button. Make sure you fill-up the audience, budget, and duration field before hitting the promote button.

Facebook advert manager

Step 1

You may create a catchy carousel ad using Facebook adverts manager too. Start by clicking ‘create advert’.

Facebook Carousel Ads

Image source – buffer

Step 2

Then choose either ‘Send people to your website’, ‘Increase conversions on your website’ or ‘Get installs of your app’ from the options on campaign objective page.

Facebook Carousel Ads

Image source – Buffer

Step 3

Then comes an important criterion of audience and budget. You need to select your intended audience and desired budget. Now you can show your creativity in images.

Select multiple cards and show your editing skills on it. Include images or text to tell about your product or service. This is done by going to the advert creative screen.

Select multiple cards and edit them accordingly. Choose ‘Multiple images in one advert’ to build a carousel ad.

Facebook Carousel Ads

Image source – Buffer

Tips to make your carousel ad look catchier

Put your best in the very first image

Facebook carousel ads

Image source – Shutterstock

It is always said that the first impression is the last. This statement is very right for carousel ads. You must pay attention to your very first image from the multiple images. The first image should be so catchy that it forces the viewers to swipe forward and look at the rest of the content. Facebook’s newsfeed is extremely crowded. To grab the audience’s attention, you need to be out of the box. Hence, make sure your first image looks creative and appealing.

Follow the recommendations given by Facebook

Maximum performance is demanded by everyone. This is why Facebook has released some design recommendations for Carousel Ads for users. Starting with the picture size, Facebook recommends an image size of 600×600 pixels. Use image ratio as 1:1. Talking of text characters, do not use more than 90. Try to put up the headline within 40 characters.

Then when you have to describe the product, set a word limit to it too. Do not use more than 20 characters for line description. To make your carousel add look attractive, use the space below the headline. This space can be used to give product descriptions like product name, benefit, price, or percentage off.

Give a new try of breaking a long image into parts

Facebook carousel ads are all about how beautifully you compose your ad. This new trick of breaking a long image into parts looks very catchy. It may sound simple and plain. But, if seen practically, this idea works. So, how will you convert one long image into cards? First, look at how many cards would be required. Then create the part of the image by keeping the dimensions and ratio in mind. Adjust the pixels of the image too using software like Photoshop or sketch. When you do this big image to parts conversion, keep in mind to un-tick the auto-generated Facebook suggestions.

Facebook Carousel Ads

Image source – MavSocial

Some successful examples of Facebook carousel ads

WeWork ads

This brand has put a great use of Facebook carousel ads for their promotion. They have beautifully formed the entire swipe details. WeWork is a co-working entrepreneurial space.

They used various blocks of images and tiles to showcase their vibe, work space, culture, and intereior.

Facebook Carousel Ads

Image source – Banner snack

Creativity and quality showed by Xbox

Facebook carousel ads

Image source – Buffer

The globe is filled with gaming lovers. Xbox is one such gaming platform. The way they have used Facebook carousel ads is marvelous. They used it to promote their latest tomb raider game. They have beautifully used the panoramic shots which gives a realistic look to the advertisement. Also, the ad uses the headline space to give a brief overview of the game. And the last card shows you the link to purchase the game.


Huckberry used Facebook carousel ads to show a splendid display of their jackets. The cards convince the targeted audience to want to buy and check Huckberry jackets. They use multiple pictures, and narrow down into the features of their jackets.

They show “100% polyester ripstop“, “quilted, cotton exterior“, etc.  This way they convinced their audience to switch over to their products.

Facebook Carousel Ads

Image source – Ad espresso


The concept behind carousel ads is simply creativity and marketing. Involving social media to reach your audience is another crucial part of sales. Facebook carousel ads have provided a bigger room for all business websites and lifestyle enthusiasts. They can show up their impressive touch for every product or service and ensure its popularity. So keep using carousel ads and flourish your business.

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Meghashree Das

Digital Marketer, Writing about marketing is a passion of mine that I have been pursuing from a young age. I love to express my thoughts on paper, as well as a digital medium.

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