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Clickbait examples You Need To Know About

Clickbait examples You Need To Know About

by Meghashree Das September 23, 2020
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Clickbait examples

Clickbait works like traps, although in a positive way. If you know how a fish is attracted to the bait, you would understand the inspiration from where the concept of clickbait occurred. However, recent days have seen a negative response and hate for clickbait, probably for good reasons.

There is no doubt in the fact that clickbait works like sensationalist and curiosity arousers. They are also misleading and outrightly ridiculous sometimes. Now keeping all the controversies apart, one thing that stands in favor of clickbait is when used in the correct sense, clickbait headlines do create grabbing user attention.

This is a way to generate clicks and views on articles, ads, and more. This article unleashes the facts and strong on the point clickbait examples which when used appropriately works for every website.

Clickbait examples

Image source – YouTube

How do clickbait examples work?

In the recent study of analysing articles and headlines, it was found that many headlines with clickbait-y starting with incomplete or most engaging phrases, drove audiences, compelling them to click and go through the presented article.

Phrases like, ”once a man got a million dollars, and this is what he did next”, “gain flawless skin with just one ingredient which is, ” or “this advice can change your life…” are some of the most commonly used compelling phrases that have been there in the clickbait examples trends.

For example check this clickbait, it will make you want to read more about the article!

Clickbait examples

Image source – Medium

In 2015 a study that focused on clickbait titles found that most polarizing headlines were able to drive the most clicks. However, it is very important to understand that headlines with the interpretation of “withholding information” were demoted by Facebook at large along with other channels.

Hence moral of the story remained that, clickbait examples and headlines do work, only if you use it correctly. This means that the headline should be pure enough and intriguing which can naturally drive user’s attention and build more views without false misinterpretations.

Amazing clickbait examples that work

One of the biggest reasons why clickbait examples tend to work is that it generates curiosity in users to read the complete sentence. Especially when it is intriguing. However, it has also got a bad rap because some people misusing it and exaggerating the information or simply making claims that are not true.

Here are some that fall true to words and fit in the correct way of using clickbait examples,

1. Playing the guessing game

The first trick to learn about clickbait is, the reason it is effective; that it plays with your psychology. As per studies conducted it has been revealed that this loop is created due to curiosity and deprivation. Every clickbait title has something in common, which is the sentence in and of itself, that does not reveal the gist of the content.

Image source – Blog.tcea

The headlines only gives you an incomplete condition, following which is your article, or ad whatever is intended. You can follow the examples of these given titles as an example,

  • Why should you never eat dry lentils
  • This person ate dried lentils and you won’t believe what happened next

They both work as effective click baits. Also, one thing you can note here is that both interlink each other, and this is how you use backlinking to the same post. They both would take the bias to the negative part towards eating dry lentils.

However, the difference lies here; the first headline tells you it is already negative and the second title generates more curiosity over the first one. The first headline presents more facts and truths, whereas the second one is an extension and aftermath of the first. That’s generating curiosity.

The deprivation comes from the fact that if you do not click on the headline you might lose important information. You would have a question planted in your head, and to find answers to it you will have to research for it more. Either you could do it yourself, or click the link and find out.

Psychology will play in favor of the latter, and the user will click your link. Clickbait of course operates by amplification, and not widespread appeals. Only one in a thousand people might be intrigued to click and find out why, therefore it’s a difficult task.

2. Using the “X reason why”

If you have ever come across articles that start with “7 reasons why you should use almond oil for skin”, and similar headlines, you already know what I am talking about. There are no doubt clickbait works, however, it can get lame many times.

Clickbait examples

Image source – Harvardasu

This happens in the case when only to increase views on your website, you make clickbait examples that are irrelevant and dishonest to the presented content. Hence if you are thinking of using a clickbait example, put more thought to it. If you are using click baits only for excessive hyperbole, you are ending up lying to your users.

This technique is not ethical to attract users, and eventually, your post will not work.

3. Using ‘” this is what and this is why”

Sometimes the ‘X’ factor does not work, because, from the X numbers, you can lose your audience. Possibly because the X number suggests investing more time reading on the post. Many people look for quick reads or just one-liner, pointers that can summarize the content.

Clickbait examples

Image source – Coforge

Now since a researched post cannot be a one-liner, you use is the “this is why” trick. Just mentioning one relevant, intriguing headline with this technique can be effective for attracting more users. This will only generate positive users, who are interested. So, if they are intrigued by one reason, others will not hurt!

Hence what a title tells initially drives the users to read more. The idea is that the reader should be interested and compelled to return to your page. Once that happens the lead is yours.

What we found was shocking

The process of selecting that one effective clickbait example headline has been whittled down to a science. What you need to do here is a test, and test more. Test everything! As a marketer, one piece of advice that you can follow is that test your headlines through an email list. Make 24-25 headlines for the same article and send them to prospects, with headlines changed every time.

This will initiate the testing process and click-through email marketing which strengthens your headline game even more. The headlines that received the most clicks are your good to go point. You can also test everything beginning from a full title to the exact numbers of tips that you give in the posts. Begin by writing 14 tips and find that 12 has a higher conversion rate? Make it simpler, add the last two in bonus points sections.

Email marketing as a clickbait example

This is a marketing technique, it is SEO work, hence everything you write should be carefully crafted to appeal to the audience in the right senses. You should not forget the basics of SEO in your search for appealing clickbait either. Just remembering points and the core that is the keywords and keyword researching in advance works well.

Clickbait examples

Image source – DSIM

Clickbait titles fall shallow because they hook you only for a few seconds. Hence creating engaging content just like you make a clickbait example is equally essential. Always remember the fact, that your posts rely on your first impressions and reputation. Once a user finds it a fraud and irrelevant, they will never return.

This is not good in the long run, therefore focusing on making cool, quality and crisp content is more important.

What happens next will surprise you!

In the terms of SEO, this headline becomes most intriguing. One thing to consider here is that this is not your final headline, unlike others but just a clickbait example. The next thing needed is a subtitle following your clickbait example. For SEO work a meta description is essential. Hence you should have your titles formed in a short, succinct way of grabbing interest

Below this, you can also attach the google results, Facebook preview, and other non-direct link sources, you have your description.

If you intend to promote a few brands or give a list of facts and examples, this clickbait is for you.  When you give relevant reasons to open your post, they will do so positively. This includes adding relevant points and facts.

One common way to doing this is by adding, “more reason why you should invest in homes”. This brings a sense of profit, in the mind of the readers and this will bring them you know more. It is essential to note that whatever you mention under the headline should hold connections to your clickbait, otherwise it will not be considered anything but a scam.


Clickbait might have a bad reputation, but this is because of its misuse. When things are put correctly, they serve well, hence once you understand the use and algorithm of clickbait examples, it will turn out to be the best ways to seek audience attention and cut the noise through the crowded irrelevant, fake click baits.

Start your experimentation with the best clickbait examples in the article and work your way out.


What is considered Clickbait?

Clickbait, a form of false advertisement, uses hyperlink text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, with a defining characteristic of being deceptive, typically sensationalized or misleading.

Why is Clickbait bad?

Clickbait Will Make Your Bounce Rate Soar, and Algorithms Hate You. ... Clickbait generally doesn't denote deep, useful content, so visitors tend not to stay for too long. They might get a bad impression from your site, which does you more harm than good in the long run.

What makes good Clickbait?

Create Some Hype. Many clickbait headlines use words like “unbelievable,” “amusing,” or “shocking” to get the interest of the reader. Using these words promises to show the reader content that will stun them. When you start with such a promise, make sure your content is strong enough to deliver on it.

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Meghashree Das

Digital Marketer, Writing about marketing is a passion of mine that I have been pursuing from a young age. I love to express my thoughts on paper, as well as a digital medium.

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