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What is the best time to post on LinkedIn

What is the best time to post on LinkedIn

by bhargavi August 31, 2020
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Best Time to post on LinkedIn

When LinkedIn was initially launched in the year 2002, it was merely meant for job searching portal. Now it has evolved immensely and helps you build your brand! The hottest thing about LinkedIn today is the best time to post on LinkedIn. 

It is an ideal platform for B2B (business to business) and B2C (business to consumer) marketing.

According to statistics 91% people rank LinkedIn as the best platform for professionally significant content.

Why post at a particular time?

There are millions of users on LinkedIn, your reach can be huge, but at the same time, your content can drown in the crowd.

When you find the best time to post on LinkedIn, it will increase engagement. It is important to know when your audience is online. Posting at that time will increase engagement.

More actions will take place when your target audience is online when you post.

LinkedIn is mainly used by business professionals and they have a pretty tight schedule. They find some specific times in their day to scroll through LinkedIn and you should post at these times to get maximum exposure.

These timings are usually early in the morning, at lunchtime and post work. In this article we have mentioned some best timings to post on LinkedIn.

How to find the best time to post on LinkedIn

Step 1: Understand and know your Target audience

You need to know and understand your target audience to know what is the best time to post on LinkedIn. Is your product or service for working men or working women? It is for some other demographic?

You need to ask yourself questions about the target audience. Questions like, who would want to use this product? Who has the propensity to consume?

Best time to post on LinkedIn

Image source – Point visible

Once you have asked yourself enough questions you will have a definitive answer on what your target audience should be.

Narrowing down on a particular target audience is highly important. It will help to understand timings better.

Step 2: Be aware of different time zones

You need to be careful and aware of the different time zones. You might narrow down and figure out your target audience and also figure out the best time to post if you want to target your preferred audience, but there is a small issue of different time zones.

If you are told 12pm is the best time to post on LinkedIn and you post at 12pm. But when it is 12 pm here, it is probably 6am somewhere else.

6 am is not the best time to post and your post will go in vain. You need to know the time zones of your target audience to post effectively.

Google analytics is one way to deal with this issue. They have an audience section under which there is a “Geo” feature. This feature will help you find region wise analytics and data.

Best time to post on LinkedIn

Image source – Spork marketing

Once you have the data from Google Analytics, you will have a better understanding of when to post. You can then schedule posts. You can use Ubercircle to schedule posts.

What is the best time to post on LinkedIn

Like mentioned earlier, you need to pick timings that suit your target audience the best. But there are a few general guidelines and timings to help you.

The first half of working hours is seen to be one of the best time to post on LinkedIn i.e. 10:00 am – 11:00 am. People scroll through LinkedIn to learn what’s new before starting their work.

best time to post on LinkedIn

Image source – Oberlo

Lunch time is another time to post on to increase engagement. Everyone’s on a break and they use this time to scroll through social media platforms.

The commute time between work and home in the mornings and evenings is also when people tend to scroll through LinkedIn. 7:00 am to 8:00 am in the mornings and 5:00 pm to 6:00 pm in the evenings are one of the best time to post on LinkedIn.

The best days to post are Tuesday, Wednesday and Thursday. Monday, Friday and weekends are the least preferred timings to post.

Best time to post on LinkedIn

Image source – Cultivated culture

On Fridays people are in the weekend mood by the time they leave office. On Mondays people are catching up on work and resuming what they left off on Friday.

Post reaching home on weekdays, that is, post 8 pm is also not a good time to post. People tend to ignore business related notifications.

Industry wise best practices

Not all industries have the same target audience, hence the best time to post may also vary.

Here is the compilation of the best time to post on LinkedIn for various types of industries at a glance:

best time to post on LinkedIn

Image source – Coschedule

Media and software industry

The target audience of media companies is likely to check their phones in the morning. Monday to Friday are ideal days to post.

On the other hand, Software companies have seen success when they post outside of work hours.

Healthcare and higher studies

10 am to 2 pm are seen to be successful timings to post for healthcare as well as higher education sectors.

Business to business (B2B) companies

B2B‘s target audience is most likely to be business professionals, therefore, before they start working, lunchtime and commute time are ideal timings to post for high engagement.

4. Business to consumer (B2C) companies

These industries also find success in posting during lunch hours and commute times.

Tips and tricks for the best time to post on LinkedIn 

In-built analytics

You can use LinkedIn analytics or Google analytics to study the best time to post on LinkedIn for your brand. You can see the reach and engagement of each post and study it in relation to the time you posted it.

You will know the engagement, reach, click through rates (CTR), views and various such metrics. These metrics will help you schedule your posts better.

Ubercircle

Ubercircle is extremely easy to use and very efficient too. It is a 3 step process only. You can plan your posts accordingly:

Step 1: Create an Ubercircle account.

Go to the Ubercircle dashboard and sign up

Step 2: Link it to LinkedIn

Link your Ubercircle account to your LinkedIn account.

Step 3: Schedule and plan your post!

Create your post on Ubercircle and tap on the schedule button! By now you will know the best time to post, so schedule your post accordingly.

Choose your preferred best time to post on LinkedIn. Add the date. To finish, click on the schedule now button.

You will be able to see all your scheduled posts in the schedules section of your account.

Conclusion

There are some general guidelines and timings, but the best time to post on LinkedIn would be the one that suits your target audience the best.

  • Make sure you know you learn enough target audience
  • Best days to post are Tuesday, Wednesday and Thursday
  • A sweet spot is Tuesday, 10 am to 11 am
  • Use analytical apps or in-built analytics to understand the social media usage of your target audience
  • Posting on Mondays, Fridays and weekends is a bad option
  • Schedule your posts. You will be organised this way. Use Ubercircle to schedule your posts efficiently.
    This article just pointed out some general timings and guidelines. The best time to post for you will depend on your product/service. Understand your audience and apply the guidelines and you are golden.
    If there are some practices that worked better for you, do let us know! If a step that helped you and it is not mentioned in the article, comment below and share your experience. Hope to have helped you as much as we could.

FAQ

When should I post on LinkedIn 2020?

The best time to be posting on LinkedIn in 2020 And the peak times occur during the same day between 9 and 10 a.m. and noon. From Tuesday to Friday from 8 a.m. to 2 p.m. we can find the best consistent engagement inside this online network.

How many times a week should you post on LinkedIn?

HubSpot's benchmarks recommend posting at least twice a week on LinkedIn, while your maximum posting frequency should be no more than five posts per week. LocalVox says that once a day should be the most you share to LinkedIn.

Can you post too much on LinkedIn?

Go much higher than that number, and LinkedIn appears to hide your posts from more and more of your network. Posting more than 20 times per month isn't going to help you, and posting way too much will hurt your distribution.

Is it better to share or like on LinkedIn?

One of the biggest differences between a like and a share is that with a like, you are passing along your approval without comment. With a share, you have the ability to give your own comment and to even @mention people you want to see the post.

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